USC Announces Business Of Gaming Conference

The University of Southern California has announced it is launching a video game industry conference focused on business: The Business of Gaming Conference. The content for the half-day long event will focus on marketing, finance, licensing, and entrepreneurship in the industry; the event will also feature a job fair. Panelists and speakers include executives from Shiny Entertainment, Naughty Dog, High Moon, Insomniac Games, and other game industry companies. USC has a long-standing reputation in the game industry due to its interdisciplinary program in game creation, design, and development. The conference is being sponsored by the USC Marshall School of Business, the USC Viterbi School of Engineering, and USC Marshall's chapter of Delta Sigma Pi, a professional business fraternity. (USC Marshall School of Business has a broader focus on training business executives for copyright industries such as movies, music, television and games.) The free conference is open to the public and will be held on the McCarthy Quad on USC's University Park campus from 9 a.m. to 2 p.m. on September 28. For more information, interested parties can visit the official Business Of Gaming website.