Zynga Chooses Tableau For Data Visualization, Analysis

Tableau Software, which specializes in business intelligence solutions, announced that social game developer Zynga has chosen its products for the studio's data visualization and real-time interactive data analysis. The firm's business intelligence software allows companies to create browser-based, interactive data visualizations, business dashboards, and analytics. Users can share their work with "just a few clicks", allowing others to view and interact with the data in their browsers. Tableau's products are built to scale to "organizations of virtually any size or reach", a detail Zynga likely appreciated, as the developer's games (e.g. Farmville, Mafia Wars) reach more than 235 million monthly active users. Tableau says its business intelligence suite captures up to three terabytes of data daily from those users, and helps the developer uncover insights from its massive volumes of game data. "Analytics are core to our business -- Zynga's 235 million active users produce a huge volume of data which our analysts use to improve the game experience for our users," says Zynga'e Analytics general manager Ken Rudin. "We need a business intelligence solution that will enable any of our employees to quickly analyze and understand how our user and game data can be leveraged to help us create the most compelling social games. He continues, "Tableau Software was the ideal choice for a number of reasons; it's powerful, highly interactive, easy to integrate into our existing infrastructure and makes it much easier to identify actionable insights and share them throughout the company."