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Nicotine pouch brand Ace X helping to put on 'Ace X 2022 Circuit' tournament.
March 31, 2022
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: Challenger Mode
Stockholm, 31st March 2021: Leading global esports platform Challengermode has today announced that the danish nicotine pouch brand Ace X will be utilizing Challengermode's automated esports tournament for the Ace X 2022 Circuit - a series of esports tournaments for grassroots CS:GO players. The Circuit will feature three “Tour Stops” with an open qualifier stage and fully broadcasted playoffs, giving teams across Europe the chance to #AceTheGame.
The Ace X Circuit 2022 will see hundreds of Counter-Strike: Global Offensive esports teams compete in three online Tour Stop Playoffs, where they will compete for prize pools of €7,500. Finalists will also qualify for one of only four places in the Ace X Masters circuit finals in December, where those teams will be in with the chance to win the lion’s share of the €10,000 finale prize pool. All players must be over 18 to enter.
The first Tour Stop - the Ace X Vienna Open 2022 - took place on March 19th, and will be followed by stops in Prague and Stockholm. The 2022 Circuit follows on from the successful Ace X Icelandic Open and Ace X Stockholm Open in 2021.
Philip Hubner, CBDO at Challengermode, said: “Ace X’s esports focus has always had its eyes set on supporting the esports professionals of the future at the grassroots level of competition, making this activity a perfect fit for our platform. We’re thrilled to be able to help facilitate a grassroots circuit of this scale at this level - leveraging Challengermode’s technology and expertise in the esports ecosystem to amplify the opportunities Ace X offers to up-and-coming CS:GO players.”
Nicas Korsholm, Marketing Manager at Ministry of Snus, said: “At Ace X Stockholm Open 2021 I had the chance to meet Young Ninjas and Lilmix. It was inspiring to meet these passionate teams. Being able to provide opportunities to upcoming professional gamers is a great feeling and it gives us purpose. That’s why we have decided to host a total of 4 big tournaments in 2022 in collaboration with Challengermode, which will give promising teams a shot at greatness and the chance to write their name in the stars.”
As an endemic partner dedicated to bringing value to the esports community, Ace X wants to inspire up-and-coming professional esports athletes to share in Ace X’s values by giving them the opportunity to push their limits and achieve greatness, bringing excitement and enjoyment to living life on the edge.
Competitors can register for the Ace X 2022 Circuit here: Link
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For more information, please contact: [email protected]
About Challengermode: Challengermode is a Swedish technology company founded in 2014, with the mission to make esports truly accessible for gamers. Challengermode is building a platform that provides the fundamental online esports infrastructure for all relevant stakeholders within the ecosystem. With 2.8billion people world-wide playing computer games and hundreds of millions of people watching professional esports tournaments monthly, Challengermode's platform – which hosts millions of competitions yearly – is the place for regular gamers to congregate, practice or compete in esports. Its best-in-class tech automates complex tournament infrastructure through game integrations and allows gamers to easily play in competitions, tournaments and leagues across any device or console, while enabling community building and monetization at scale for organizers of all kinds.
About Ace: Ace exists to bring joy and excitement to consumers. Both through their nicotine pouches of high quality with long-lasting taste, but also through their marketing. To them, marketing is about giving back. Marketing should be more than just conveying a message. It's supposed to create value for real people. Ace X is a line extension of Ace which is owned by Ministry of Snus from Denmark.
Ministry of Snus comes from a pedigree with almost 200 years of creating quality products with a strong connection to the consumer. All their initiatives and moves are based on the people’s voice. To achieve this, they have established an expert panel consisting of conscious individuals. The people are the most important parliamentary basis and key to creating exciting products that fit the needs of the consumer.
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