ARUSH & GROOVE SIGN KOHNKE COMMUNICATIONS

Arush | SCOTTSDALE, AZ - November 3, 2004 - Worldwide entertainment software publishers ARUSH Publishing and Groove Games today announced that they have hired Kohnke Communications, a public relations agency specializing in interactive entertainment. Kohnke Communications will handle North American publicity for ARUSH and Groove's highly anticipated multi-platform title "Playboy: The Mansion."

"We are impressed with Kohnke Communications' fresh take on publicity for games, and their in-depth knowledge of the industry," said Jim Perkins, founder and CEO of ARUSH Publishing. "'Playboy: The Mansion' already has captured the attention of gamers and the media, and we're happy to have Kohnke Communications on board to further promote the game."

"'Playboy: The Mansion' combines a fantastic license with unique game play, and we are thrilled to partner with ARUSH and Groove on this title," said Erica Kohnke Kain, president and founder of Kohnke Communications. "These two publishers share our commitment to quality and innovation, and we look forward to a successful collaboration."

For more information about "Playboy: The Mansion," please visit www.playhef.com.

About ARUSH Entertainment

Based in Scottsdale, Ariz., ARUSH Publishing, a wholly owned subsidiary of Hip Interactive Corp., is a worldwide publisher of interactive entertainment software for personal computers and advanced entertainment consoles. ARUSH publishes PC and console video games for sale in retail outlets and on the Internet. The Company's current projects include "Playboy: The Mansion^TM" and "Fear Factor: Unleashed^TM." For more information, please visit www.ArushGames.com.

About Groove Games

Headquartered in Toronto, Canada, Groove Games is a global publisher of interactive entertainment software. Groove partners with leading developers to deliver great games for avid gamers everywhere. Currently Groove is publishing Digital Extremes' cutting-edge new first-person action game, "Pariah" as well as co-publishing the highly anticipated multi-platform game, "Playboy: The Mansion." For more information visit www.groovegames.com.

About Kohnke Communications LLC

Kohnke Communications is a public relations agency specializing in games. With unparalleled experience and a location in the heart of the games community, the agency's services include crisis consultation, media training seminars, product introductions and event management. In addition, the company offers Game Wire^TM, a specialized news distribution system. More information about Kohnke Communications is available at www.kohnkecomm.com.

CONTACT:

Erica Kohnke Kain

(415) 777-4000

[email protected]

Lisa Hagendorf

(212) 261-5000, x3625

[email protected]