Italy celebrates games culture with new museum now open in the heart of Rome
December 2, 2024
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
GAMM :
2 December 2024, Rome: GAMM - Game Museum has now opened to the public in the historical center of Rome at Piazza della Repubblica. GAMM - Game Museum aims to highlight the cultural and artistic value of video games as interactive works allowing visitors to immerse themselves in a path based on the combination of history, technology, and the exploration of gameplay.
Marco Accordi Rickards, Director of GAMM said: “GAMM is a wonderful celebration of video game culture that showcases a journey for preservation digitally and physically in a modern space. With its iconic setting within the heart of Rome, the Museum will also be a forum for entertainment, hosting cultural events and occasions. We very much look forward to welcoming visitors from around the globe and sharing pieces of game history.”
Born from the extraordinary success story of Vigamus – The Video Game Museum of Rome, which has hosted over two million visitors from around the world since its inception in 2012, GAMM will be Open 7 days a week, and will span approximately 700 square meters, divided into two levels and three thematic areas. It offers an immersive and interactive journey through the world of video games, combining cutting-edge digital content with a collection of unique, valuable artifacts. It promotes the interactive medium as a form of cultural art and expression.
The exhibition area of GAMM - Game Museum features three main different interconnected levels, allowing multiple immersive experiences:
GAMMDOME - An immersive path throughout digital interactive stations with contributions from industry experts, presents itself with the 4 E Concept: Experience, Exhibition, Education & Entertainment. The path interconnects digital contributions with a physical exhibition of unique objects, consoles, pieces and donations that made the history of games.
PARC Path of Arcadia - The Path of Arcadia is the second thematic are of the museum, dedicated to the golden age of coin-op games, spanning from the late '70s through the '80s, with some forays into the early '90s.
HIP Historical Playground - Historical Playground will be constituting the second level of the exhibition space. This area is entirely dedicated to gameplay, offering an immersive experience that deeply explores game structure, interaction mechanisms, and game design rules, with a detailed analysis of the historical evolution of video games, the technologies used, and the various target audiences.
The museum is designed not only for video game enthusiasts but also for families, young people, tourists, schools, academies, and industry experts, and for anyone interested in discovering the unique cultural medium that has, over the years, captivated and moved people of all ages and backgrounds.
GAMM - Game Museum information
Location: Piazza della Repubblica, Rome
Opening hours: 7 days a week from 9:30 AM to 7:30 PM, and on Fridays and Saturdays also from 8:30 PM to 11:30 PM
Website: www.gammuseum.com
Tickets to the museum will cost: 15 euros
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For media enquiries:
Stefano Petrullo – Renaissance PR
+44 (0) 7828 692 315
Sophie Carter - Renaissance PR
+44 (0) 7810 848 320
About KABUTO s.r.l
KABUTO is an innovative and technological start-up with a rich heritage rooted in over 25 years of experience in the field of interactive works. It was founded by the team behind Vigamus Group. GAMM - Game Museum aims to constitute the evolution of the Group’s history in preserving, promoting, and expanding the cultural and artistic value of the interactive medium as a cutting-edge museum space. Our journey has seen the development of several key assets, including the VIGAMUS - The Videogame Museum of Rome, which opened its doors in 2012, and the VIGAMUS Academy, offering specialized training since 2014.
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