Brand new live streaming platform, SOOP, will launch globally on June 5

ONE Esports :

MAY 21, 2024 – SOOP, a new live streaming platform, today announced the launch of its global beta on June 5, 2024. Tailor-made for esports and gaming fans, SOOP seeks to elevate the live streaming landscape with intuitive features for streamers and users, as well as through exclusive partnerships with esports athletes, gaming streamers, and game publishers.
 

Leveraging nearly two decades of expertise from the team behind Korea’s premier live streaming platform, AfreecaTV, SOOP includes a wealth of features and technological advancements that promise an enriched and seamless live streaming experience.
 

SOOP has secured strategic partnerships with esports and gaming’s most notable figures, such as League of Legends 2023 World Champion, T1, including Lee "Faker" Sang-hyeok; world-class VALORANT team, DRX, including Byung-chul "BuZz" Yu; three-time EVO Tekken champion, Bae "Knee" Jae-Min, of DRX; former Overwatch champion, Kim "EscA" In-jae; and gaming streamer, ACAU AKA “Crocodile”. These illustrious esports and gaming personalities will create live streams and original content for global viewing on SOOP, as well as on AfreecaTV for Korean fans.
 

SOOP will also partner with renowned Thai streamers like EDWIN, SuperBusS and FifaTargrean, who will live stream and upload original content exclusively on SOOP.
 

In addition to partnerships with esports athletes and gaming streamers, SOOP has forged collaborations with game publishers, tournament organizers, and industry leaders to elevate esports viewing experiences for fans. SOOP has partnered with Riot Games to exclusively produce and operate VALORANT Challengers Thailand 2024, alongside securing the publishing and broadcasting rights in Thailand for tournaments including the VALORANT Champions Tour.
 

A wide range of SOOP original content will also be available for users to enjoy at launch, including broadcasts of the AfreecaTV VALORANT League (AVL), Global StarCraft II League (GSL), AfreecaTV StarCraft League (ASL), AfreecaTV Tekken League (ATL), and Union Mondiale de Billard (UMB), as well as variety entertainment spanning casual gaming, music, and talk shows, exclusively on SOOP.
 

Users will be able to host multiple channels under one account, empowering streamers to diversify their content for different audiences and interests, eliminating the need to grow new channels and audiences from scratch. Integrated virtual avatar creation by leading 3D virtual avatar developer partner, MASCOZ, allows streamers to become “Virtual Streamers” instantly and seamlessly, without the costly setup of avatar creation and motion and facial capture function. Additionally, a real-time live stream translation feature will be launched before the end of June, 2024, enabling streamers to reach and grow their communities on an international scale.
 

"SOOP represents more than just a streaming platform; it embodies a cultural movement towards unrestricted expression and community empowerment," said Daniel Choi, GM of SOOP Global Business. "We are thrilled to introduce SOOP to the world and are committed to leveraging our wealth of experience to enrich the global streaming landscape."
 

SOOP will initially be available on June 5, 2024 (June 4, 2024, for North American users), in English, Thai, and Chinese for PC users via its web platform, and mobile users via respective apps for Android and Apple devices. Pre-registration for SOOP’s mobile app will be available from today on the Google Play Store and Apple App Store. Pre-registered users will be notified once the platform is live, and will be able to immediately explore SOOP’s extensive live and on-demand content from the intuitive mobile experience.

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About SOOP Co., Ltd
 

SOOP is a live streaming platform with a mission to empower connections and creativity between creators, communities, and partners. Headquartered in Seoul, South Korea and leveraging nearly two decades of expertise from the team behind AfreecaTV, Korea’s premier live streaming platform, SOOP is committed to redefining the live streaming landscape through technological advancements, enhanced user experiences and customization, and exclusive partnerships with creators and publishers in the esports and gaming space.

For more information, visit SOOP’s website.