Dead by Daylight partners up with Horror icons The Boulet Brothers

Behaviour Interactive :

Montréal, August 20th 2024 - Hello, uglies. This Fall, the powers from two of the horror genre’s most beloved brands, The Boulet Brothers & Dead By Daylight, will come together for a first-of-its-kind collaboration. From a special challenge in the forthcoming sixth season of the Emmy-nominated hit AMC+/Shudder reality competition show The Boulet Brothers’ Dragula, to exciting The Boulet Brothers-thematized in-game items that will soon be made available, players and fans alike will be exhilarated by this partnership which marks the first time that horror hosts will be included in Dead by Daylight. ​ 

“What a thrill to be working with such horror icons as The Boulet Brothers”, states Mathieu Côté, Head of Partnerships for Behaviour Interactive. “Dracmorda and Swanthula are pioneers of drag entertainment and to be featured on The Boulet Brother’s Dragula has been a huge honor. Both our communities are passionate about horror and representation and we thank them for their continued support. We can’t wait to show you more – stay tuned!” 

“We are thrilled and honored to be joining the Dead By Daylight universe! We feel the DBD brand is a pioneer in the world of horror gaming, and they have always welcomed and encouraged people from all walks of life to be a part of their world,” said the Boulet Brothers. “We can’t wait for players to get the chance to experience the in-game items and we can’t wait for fans to see how DBD has been incorporated into The Boulet Brothers’ Dragula show. It’s something we’ve never done before, and it’s game-changing.” 

About Dead by Daylight^TM ​ ​ ​ ​ ​
​Created by Behaviour^TM Interactive, Dead by Daylight is a multiplayer action horror game of hide and seek, set in a dark fantasy and drawing from all corners of horror, where each match is a different experience. Dead by Daylight boasts 60 million players both globally and across all platforms. On any given day, up to 2 million players step into The Fog, whether on PC, console, or mobile. Since its release in 2016, the game has become a place where cult classic horror survives and thrives, having welcomed legends from TV, movies, and video games. For more information, please visit deadbydaylight.com. ​ ​ ​ 

About The Boulet Brothers ​
​The Boulet Brothers (the drag duo of Dracmorda and Swanthula Boulet) have become staples of the horror culture universe. They are the creators, directors, producers and hosts of the hit Emmy-nominated reality competition show The Boulet Brothers’ Dragula which currently airs on AMC+/Shudder and has become a runaway hit with audiences and ranks among Shudder’s most-watched titles. Over the past few years, they have been profiled by Good Morning America, People Magazine, Fast Company, Paper Magazine and were named honorees in the OUT100 in 2022. 

About ​ Behaviour™ Interactive  ​ ​ ​ ​
​Behaviour Interactive is the largest Canadian gaming studio, with more than 1,300 employees worldwide. Behaviour is best known for its flagship franchise, the multiplayer survival horror game Dead by Daylight™, which has entertained more than 60 million players across multiple platforms. The studio is currently expanding its portfolio of original IP with multiple projects. Behaviour has also established itself as one of the world’s leading providers of external development services. The company has partnered with many of the gaming industry’s leaders, including Microsoft, Sony, EA, Warner Bros. Discovery, and Take-Two, among many others. Over more than 30 years, Behaviour has developed an unparalleled, award-winning culture. The company was named one of the Best Places to Work in Canada by GamesIndustry.biz, and has been recognized with Deloitte Canada’s Enterprise Fast 15 and Best Managed Company awards. Headquartered in Montreal, Behaviour has expanded its global presence with studios in Toronto (Behaviour Toronto), Seattle (Midwinter Entertainment), the United Kingdom (Behaviour UK - North and Behaviour UK - South) and the Netherlands (Behaviour Rotterdam). For more information, visit www.bhvr.com.  ​ ​