Blockchain racer's prospects boosted by a new MILC Metaverse collaborative effort.
August 19, 2024
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
GAWOONI :
Munich, 19 August 2024. The MILC Metaverse and GAWOONI, two innovative companies, are joining forces in the digital racing market. MILC (Media Industry Licensing Content) Metaverse and blockchain-based racing game K4 Rally have agreed on a strategic partnership to redefine their industries. This cooperation is considered a milestone that uses the latest technologies to bring high-end games to users and the community across various platforms, combining a wide variety of innovative technologies. Combining cutting-edge Web3 technology with an exciting virtual experience promises to revolutionize digital entertainment.
The fusion of MILC's Web3 media platform with the unique gaming experience of K4 Rally offers exclusive benefits for the communities of both partners and sets new standards in the gaming sector.
The actors
The MILC Metaverse is a unique platform that combines blockchain technology with digital media, creating a dynamic, interactive virtual space. Under the leadership of CEO Hendrik Hey, MILC pursues the goal of connecting and entertaining users and communities through collaboration and joint missions. Gamification is a key success factor and is used to make non-game-related activities more exciting. The MILC metaverse also relies on gamification, offering accessible games that engage users and encourage continuous exploration of the metaverse.
K4 Rally is developed by GAWOONI and is the world's only international blockchain rally game backed by well-known rally champions. The Unreal Engine version of the game will go live at the end of October and sets new standards in the blockchain racing games segment with impressive graphics and realistic physics. The Unreal Engine, which is also used in MILC, enables a gaming experience that takes the racing game genre to a new level. Players can use interactive elements with specially designed race cars on a variety of tracks to experience unique digital interactions and community events.
The integration of the MILC Metaverse with K4 Rally's Play&Earn experience ushers in a new era of digital interaction. The cooperation overcomes technical barriers and combines the strengths of both worlds to offer users a unique experience.
Frank Holz, CEO of GAWOONI, was pleased: "German productions are currently very successful in the international blockchain segment. We are pleased to have a strong and innovative partner at our side with MILC Metaverse, which offers a wide range of media content."
The community benefits from exclusive benefits
Both platforms offer exclusive benefits to their community such as special content, tournaments, and interactive areas. The MILC Metaverse has integrated a specially designed race car into the K4 Rally game, creating K4 Rally's new home within MILC's digital world.
Hendrik Hey, CEO of MILC Global and the World of Wonders Group, explained: "After integrating partners from the film, TV and other industries, we have expanded our metaverse to the music and gaming sectors this year. The racing game genre has undergone a transformative revolution. The K4 rally racing game wows our audience in particular with the impressive graphics of the Unreal 5 engine. We are proud to set a milestone with GAWOONI and pave our way from Web 2.5 to Web 3 in the gaming industry."
The MILC Metaverse, a project of the renowned TV brand "World of Wonders", has been live since 2021 and has already established itself as the leading platform for entertainment, e-commerce and lifestyle in the Web3 world. With the upcoming partnership with GAWOONI and the K4 Rally game, MILC is redefining the standards in digital entertainment.
For more information, please visit the official websites of MILC Metaverse and K4 Rally or contact the press teams at:
[email protected]
[email protected]
About MILC
Hendrik Hey is the founder of MILC (Media Industry Licensing Content), a pioneer company in blockchain and metaverse with a strong background in media and content. MILC operates a live metaverse platform that serves not only the media industry but also various industrial use cases. The company also focuses on Web3 consulting, supporting complex real-world industries on their Web3 journey. MILC is a sister company of the European media giant World of Wonders, which Hey founded over 25 years ago. For more information, please visit www.milc.global
About GAWOONI
GAWOONI is a team of experts from the fields of blockchain, gaming, motorsports, marketing and finance. Each of us has been working in our industry segment for more than 10 years and we are all at a senior management level. Our vision is to bring our expertise to the blockchain industry and specifically to the gaming industry (GameFi). All of our games are connected to real-world brands and partners, which opens up fascinating opportunities for marketing. This is an essential USP of GAWOONI. Our first blockchain game is K4 Rally, and others are already in development.
K4 Rally: https://k4rally.io
Company: https://gawoonimetalabs.com
Contact: [email protected]
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