Two hope to "maximise commercial opportunities" in run up to 2022 Commonwealth Games.
May 18, 2022
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Esports Scotland |
Esports Scotland, an event and league operator, promoter of grassroots esports participation, and the body responsible for Scottish national esports teams, has appointed Strive Sponsorship to develop its commercial approach across its range of properties ahead of the Birmingham 2022 Commonwealth Games and beyond.
Strive Sponsorship, the sport and entertainment consultancy, is updating Esports Scotland’s commercial partnership proposition and strategy, upskilling staff’s sponsorship skills and helping the organisation better understand the value of all its leagues, tournaments, venue, and teams.
This summer's Commonwealth Games in Birmingham includes esports as a pilot event offering brands a unique marketing opportunity. Nations will compete across the games DOTA 2, eFootball™ series and Rocket League in both a Women’s Category and an Open Category in the Commonwealth Esports Championships. Esports Scotland is responsible for selecting, coaching and managing the Scotland team.
Early commercial success has already been seen in the new Road to Gold programme, a series of online and offline esports qualifier events being held to find Scotland’s Commonwealth Esports Championships Gold Medal hopefuls. Existing partner IRN-BRU has doubled its investment with Esports Scotland to support the initiative.
Malph Minns, Managing Director of Strive Sponsorship, said: “Esports Scotland has an incredibly capable, passionate and hungry team who have done great work in both promoting and supporting esports in Scotland, and on a small budget.
“As they look to grow existing properties, like the Scottish Esports League (SEL5), and launch new ones, like the Road to Gold, there are opportunities for brands to realise real value by engaging with the growing Scottish gaming community.”
“Strive is excited to be able to help influence the shape of these opportunities so mutual value is enjoyed, whilst also support the continued growth of esports in Scotland.”
James Hood, CEO at Esports Scotland, said: “The commercial framework and strategy that Strive has provided will be a key factor in delivering value for our existing Lenovo and IRN-BRU partnerships, whilst also helping us better explain the opportunity to potential new sponsors.”
“We have big plans, and a growing team, and upskilling our people with new skills, knowledge, and a refreshed approach will help us to deliver our objectives and strengthen the Scottish esports community further.”
END
Notes to Editors:
About Strive Sponsorship
Strive provides insight-led marketing and commercial consultancy services to brands, rights holders and investors. With an expertise built up over 20 years, it specialises in the sport, esports and entertainment industries.
Clients have included BT, World Rugby, the English and Wales Cricket Board (ECB), Coutts, VICE, GAME, The O2, SailGP, and Secret Cinema.
See http://strivesponsorship.com, @strivesays and https://www.linkedin.com/company/strive-sponsorship for more information.
About Esports Scotland
Esports Scotland is an esports events company. Its goal is to help facilitate and grow esports in Scotland. Following the success of four seasons of the Scottish Esports League, the aim is to continue to grow to enable more people to enjoy and participate in competitive gaming across Scotland.
Esports Scotland has worked with brands that include Lenovo, Currys, IRN-BRU, GT Omega, Odeon, and Celtic FC, to name a few. In partnership with Dundee and Angus College, Esports Scotland also creates student esports courses.
See www.esportsscotland.co.uk and https://www.linkedin.com/company/esports-scotland/ for more information.
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