The sim racer (not the actor) enters into partnership with racing hardware producer.
March 8, 2022
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: Fanatec
Landshut, Germany, March 8, 2022 - The leading manufacturer of sim racing hardware, Fanatec, announces a partnership with popular sim racer Jimmy Broadbent to support his motorsport career in the 2022 Praga Cup. The partnership will also include other esports and motorsport activities, set to be announced at a later date during 2022.
Fanatec has made major strides to bring motorsport and sim racing closer together with groundbreaking concepts like the Fanatec GT World Challenge, the first race series featuring an esports cup that contributes points to the overall standings, and the development of the steering wheel for the 2022 BMW M4 GT3 race car. With Jimmy Broadbent and Praga Cup, the brand looks to maintain this momentum, bringing both worlds to a broader audience.
Thomas Jackermeier, Fanatec CEO:
"As we’ve been striving towards bringing sim racing and motorsport closer together, we’ve also been keenly following Jimmy’s racing career. The choice to sponsor Jimmy’s Praga was an easy one to make, especially seeing what he was capable of last season. This also means we have opportunities to explore more ways that sim racing combines with motorsport and 2022 will bring some exciting steps forward in this regard.”
Jimmy Broadbent:
"I'm incredibly excited to be working alongside Fanatec, as we both have the goal of blending simulation and reality. Getting to go racing is already such a privilege, and I'm looking forward to seeing what we can achieve together during this partnership!"
The 2022 Praga season starts this weekend at Silverstone on the 12th and 13th of March, followed by rounds at Spa Francorchamps, Donington Park, Snetterton, and Oulton Park. Fans can buy tickets through the Team87 website www.team87.gg or directly from the circuits.
About Fanatec
Fanatec is the leading brand for dedicated sim racing hardware, including force feedback steering wheels, pedals, and complete cockpits for PlayStation® consoles, Xbox, and PC-based racing simulators. Fanatec is a brand of Endor AG, based in Germany, the company has more than 20 years of experience in developing and manufacturing sim racing equipment, constantly striving for innovation and quality. Fanatec is the official hardware partner for several different esports series, including F1 Esports Pro Series, the eSport WRC Championship, and SRO E-sport GT Series, with the sim racing hardware being an integral part of the live broadcasts all over the world. Find out more at www.fanatec.com
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