First edition of gamescom latam was a success that exceeded expectations with more than 100,000 visitors

game – the German Games Industry Association :

São Paulo, July 8, 2024 - gamescom latam, the Latin American edition of the largest games event in the world, arrived and left impressive numbers: More than 100,000 visitors from more than 70 countries filled the pavilions from Wednesday to Sunday, with tickets Saturday and Sunday sold out. For 2025, gamescom latam returns with double the size, from April 30th to May 4th, at the new location Anhembi Convention Center.


For Gustavo Steinberg, CEO of gamescom latam, the holding of the first edition of gamescom in Latin America exceeded expectations. “gamescom latam showed, once again, the importance and greatness of the gaming industry on the continent. We doubled the number of visitors to last year's BIG Festival and the expectation is that in 2025 this number will increase even further. Next year we will be in a new place twice the size of this edition.”


"The great success of the first gamescom in Latin America speaks to the strength of the global brand. gamescom shows impressive reach all over the world. It attracted great crowds and leading players of the industry. As intended, gamescom latam works to perfectly complement Koelnmesse’s international portfolio by reaching even further into the games ecosystem. We are very proud of this debut in Brazil and look forward to many events to come,” said Koelnmesse CEO Gerald Böse.


“This years’ great success of gamescom latam is the impressive first step into becoming one of the major global events of the games industry. It was exciting for fans, fruitful for international trade visitors, companies and partners. Thanks to the whole team of all partners who did a great job for this first edition." said Felix Falk, Managing Director of game – The German Games Industry Association and brand owner of gamescom.


"We are extremely happy with this first gamescom in Latin America. The result was above expectations, both in terms of visitation from the general public and in the business area, being a milestone for the games industry in Latin America. We had positive feedback from international exhibitors, reflecting in rebookings for the 2025 edition, giving us even more confidence in a great event next year." said Beni Piatetzky, General Director of Koelnmesse Brasil.


“The first gamescom latam was a success. We are happy with the results. We delivered an event with great announcements, partners and the DNA of gamescom, but also focused on the Latin American audience that was present at the event. For 2025, our focus is to improve and continue growing with the gaming industry on the continent”, commented Pierre Mantovani, CEO of Omelete Company.


gamescom latam 2024 featured 17 content partners: Atari, Bandai Namco, CipSoft, Epic Games, Fellow Traveler, Frost Giant Games, Google Play, Gravity, Honor of Kings, Nintendo, SEGA, Square Enix, Supercell, TecToy, Ubisoft, Warner Bros. Games and Whitethorn Games.


The event was also an important business hub: almost 2,000 professionals from 66 countries, representing 1,020 companies came to gamescom latam looking for opportunities for agreements and investments. In total, 11,982 meetings were requested and the expectation is of more than US$ 200 million in new business prospects.


With 226 hours of content scheduled, gamescom latam allowed participants to learn about the industry's vision and its future with some of the most relevant international figures. Attendees were able to watch 194 sessions (62 were streamed) led by 434 speakers.


Featured speakers included David Alpert, producer of The Walking Dead and CEO of Skybound Entertainment; Chance Glasco, one of the creators of the Call of Duty franchise; Pawel Sasko, associate director of games at CD PROJEKT RED; Mike Foster, Senior Global Account Manager, Sony Interactive Entertainment; and Tim Morten, CEO of Frost Giant Games, among many others.


More than 314 communication channels from all over the world participated in the event, in addition to the Brazilian and international media partners who attended gamescom latam, such as IGN Global (USA), Gamerant (USA), Terra, IGN Brasil, The Enemy, Rádio Mix, PlayTV, Canal Woohoo, Meu Playstation, We Super OOH, 3D Juegos (Mexico) and Cultura Geek (Argentina).


From June 26th to 30th, 4 million people followed the event through live broadcasts, from the gamescom latam countdown to the panels led by industry speakers.

gamescom latam 2024 at a glance:

Under the seal of the Ministry of Culture and the Culture Incentive Law, gamescom latam is sponsored by Banco do Brasil, Sabesp and TNT Energy; B2B partnership with Abragames — Brazilian Association of Digital Game Developers through the Brazil Games Project, a partnership with the Brazilian Trade and Investment Promotion Agency, ApexBrasil; realization Omelete&Co, Koelnmesse, game, gamescom latam, SPcine, Secretariat of Economic Development and Labor of the City of São Paulo, Associação Paulista dos Amigos da Arte, Secretariat of Culture, Economy and Creative Industry of São Paulo, Paulo Gustavo Law, Ministry of Culture, Ministry of Development, Industry, Commerce and Services and Federal Government.

About gamescom latam 
gamescom, the world's largest event for computer and video games and Europe's largest business platform for the games industry, has also arrived in Latin America. In 2024, gamescom latam takes place in São Paulo, Brazil, from June 26 to 30. gamescom latam BIG Festival, the largest showcase for indie games in Latin America, will also take place at the event. The event is jointly organized by Koelnmesse, Omelete Company, BIG Festival, and licensed by game.
 About game – the German Games Industry Association
We are the association of the German games industry. Our members represent the entire video game ecosystem, from development studios and publishers to esports event organisers, educational institutions and other related entities. We are co-organisers of gamescom, the world’s biggest event for computer and video games. We are a shareholder in the Entertainment Software Self-Regulation Body (USK), the Foundation for Digital Games Culture, the esports player foundation, devcom and the collecting society VHG, as well as co-host of the German Computer Game Awards. Serving as a central point of contact for media, as well as political and social institutions, we provide comprehensive expertise in areas including market development, game culture and media literacy, and address any inquiries or concerns. Together we are making Germany the heart of gaming worldwide. With games, we enrich the lives of all people.
 
About Koelnmesse
Koelnmesse is an international leader in organizing trade fairs in the gaming and entertainment segments. Hosted in Cologne, Germany, gamescom is the world’s largest event for computer and video games and Europe’s largest business platform for the games industry. gamescom brings together passionate gamers, trade visitors, and exhibitors from across the world with a highly effective approach – in person at the venue and digitally from anywhere in the world. This makes gamescom the premier B2C, B2B, and B2G gaming event. In addition to the event at its Cologne headquarters, Koelnmesse is strategically expanding its portfolio internationally: In Singapore, gamescom asia provides an additional powerful industry platform for the rapidly growing Asia-Pacific games market, comprehensively combining supply and demand. Koelnmesse Brasil is a subsidiary of Koelnmesse GmbH in São Paulo, dedicated to promoting and organizing world-class trade fairs and events in Brazil. The mission is to bring global innovation, knowledge and business opportunities to various industries.
 
About Omelete Company
The largest conglomerate dedicated to pop culture fans in Brazil, Omelete Company uses its website, social networks and partners to reach more than 15 million people every month eager for news from the worlds of cinema, TV series, games, music and comic books, with texts, videos and posts on social media. The brands Omelete, The Enemy, CCXP, Game XP, gamescom latam, Gaules, Baiano and Chippu are part of the Omelete Company.
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 NEXT EVENTS:
gamescom latam, São Paulo, Brazil, 26 – 30 June 2024
devcom, Cologne, 19-20 August 2024
gamescom, Cologne, Germany, 21 – 25 August 2024
gamescom asia, Singapore, 17 – 20 October 2024