North American branch of eSports giant has a new CEO.
March 3, 2022
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: Galaxy Racer
Akemi joins Galaxy Racer North America following the organization's announcement of its expansion into the region
Akemi will focus on ensuring exponential revenue growth for the company, as well as building a strong foundation for emerging US women-identifying esports talent and gamers in the region through Galaxy Racer’s newest initiative HER Galaxy
(LOS ANGELES, CA) March 3, 2022: Galaxy Racer (GXR), the world’s largest esports, gaming and lifestyle organization, headquartered in Dubai, are thrilled to announce the appointment of Akemi Sue Fisher as CEO of Galaxy Racer North America, following the recent announcement of their expansion to the region. In her new role as CEO of Galaxy Racer North America, Akemi will be assembling and leading a new team for the region as well as establishing an equitable representation for emerging women-identifying esports talent through the organization’s new initiative - HER Galaxy. She will also be dedicated to developing various business verticals, including the content creators and growing Galaxy Racer’s presence in North America.
Over the last decade, Akemi has focused on building highly successful brands while creating inclusive spaces that empower women, from start-up entrepreneurs to C-Suite executives. As a leading expert in tech-enabled consumer products and e-commerce, she has helped her past clients achieve over $2 billion dollars in sales through Amazon, Shopify, Walmart, Etsy, Ebay and other e-commerce platforms. Utilizing her professional and educational background in social media and influencer marketing, public relations and business administration, Akemi is uniquely equipped to lead Galaxy Racer’s expansion into North America.
In her new role, Akemi will focus on ensuring exponential revenue growth for the new expansion by developing inclusive opportunities for US gamers and innovative social media and influencer strategies. She will also focus on launching Galaxy Racer’s newest initiative, HER Galaxy as well as curating an exceptionally talented team of leaders at the new Los Angeles headquarters. With a passion for recruiting women C-suite executives and cultivating the professional development of women at all levels, Akemi will work towards cementing Galaxy Racer as the global leader in the esports industry, and as an organization that truly cares about creating an environment that fosters equal opportunities and inclusivity for all gamers.
Galaxy Racer’s expansion into North American territory continues the company’s focus on bridging the gender gap in competitive esports - with the launch of HER Galaxy directly addressing this gap by creating nurturing and inclusive environments for emerging US women-identifying esports talent to excel in professional gaming. HER Galaxy will be launched across North America as an ambitious grassroots esports initiative to create an inclusive ecosystem for women gamers, leveling up the resources available with representation, sponsorship opportunities and tournaments that promise to develop the community and provide a path to pro.
Founded in 2019, Galaxy Racer has an existing global footprint of over 500+ million followers worldwide, and more than 100+ content creators and over two billion monthly views. Having cemented its position as one of the biggest names in esports worldwide, gaming and lifestyle across the Middle East and North Africa, Southeast Asia, South Asia and Europe, and now North America. As the Galaxy Racer organization expands into the region, it will continue to build its portfolio of women gaming stars as part of its wider ambition to develop the esports and gaming space into an inclusive, safe and exciting environment for women.
Akemi Sue Fisher, CEO of Galaxy Racer North America commented: “I am excited to join Galaxy Racer North America as the CEO, as Galaxy Racer expands into the region. Galaxy Racer is an undisputed world leader in esports, and their commitment to creating equal opportunities for gamers and nurturing women in esports is in direct alignment with my personal purpose to support women to build highly successful brands. Now, it's my honor to join Galaxy Racer in the mission of bridging the gender inequality gap in esports.”
Paul Roy, Founder and CEO of Galaxy Racer commented: “We are thrilled to welcome Akemi as CEO of Galaxy Racer North America while we complete our expansion into the region. We believe the combination of Akemi’s impressive experience across technology and e-commerce as well as her passion for supporting and empowering women will be imperative as we continue to expand as a global esports powerhouse. We look forward to working closely with Akemi and watching her grow our newest North America team. Welcome to our galaxy, Akemi!”
For more information on HER Galaxy visit: www.hergalaxy.gg and follow: https://twitter.com/hergalaxygg
Galaxy Racer website: https://galaxyracer.gg
-ENDS-
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About Galaxy Racer:
Galaxy Racer (GXR) was founded in 2019 and is the largest esports, gaming and lifestyle organizations in the world, with our competitive esports division, Nigma Galaxy having an impressive roster of twelve esports teams in Dota 2, League of Legends, CS:GO, Fortnite, Valorant, PUBG Mobile, BGMI and Free Fire.
At GXR, we value our diversity and equal representation in esports, with over 60 male and female esports athletes from over 20 countries, with over 100 content creators across Middle East North Africa (MENA) and Southeast Asia (SEA), amassing over 500 million followers and generating over 2.5 billion monthly views.
GXR provides live streaming and gaming talents with brand endorsement deals, streaming contracts, creator collaborations, digital rights management, monetization, offline event opportunities, managing their social media channels and content programming.
Galaxy Racer website: https://galaxyracer.gg
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