February GameRefinery bulletin: Merge Mansion revenue soars, big brands cash in on collaborative events and game based on The Office launches
March 4, 2022
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: GameRefinery
GameRefinery by Vungle has released its latest analysis of the US, China, and Japan’s key mobile games markets for February 2022. GameRefinery’s analysts have hand-picked their top updates from February’s data for each country, including new releases, special events, and game updates.
Here’s what they found:
Big brands continue to make appearances in mobile games with collaborative events, and dare I say it, the metaverse. Chinese battle royale game, Sausage Man collaborated with Pizza Hut for an event based on sausage-stuffed-crust pizzas. PUMA collaborated with Minecraft, introducing new gameplay elements with PUMA-themed sprint levels.
Merge Mansion revenue reached a new all-time high in the US at $84K thanks to a Valentine’s Day seasonal event with metacore elements.
Tencent celebrated the Chinese New Year by updating the arcade kart racer, Popkart Racer, with limited-time IAP offers, recurring events, and new PvP modes.
Roblox remains a hub for virtual music performances and events. The Brit Awards showcase featured a live performance from viral TikTok artist PinkPantheress; the event included social hangouts and even a screen where players could watch the awards together.
It’s a good month for fans of The Office, an idler game that has been launched based on the hit TV sitcom. And a turn-based RPG based on the anime My Hero Ultra Impact was another exciting launch this month.
Final Fantasy VII: The First Soldier celebrating the franchise’s 25th anniversary with old-school polygon versions of characters
Read the entire analyst bulletin for more insights and data on GameRefinery by Vungle’s website: Analyst Bulletin: Mobile Game Market Review February 2022
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About GameRefinery by Vungle
GameRefinery by Vungle is the leading provider of feature-level data in the mobile games market, with an ever-growing database covering hundreds of thousands of games. GameRefinery’s customers include leading mobile games companies such as Zynga, Wargaming, King, and FunPlus. The GameRefinery platform uses unique algorithms and a team of expert analysts to help developers, investors, and publishers delve into the very building blocks of mobile games to uncover the drivers behind success, to understand why games are successful, and how to achieve the same from pre-production to LiveOps.
Press kit: Press Kit
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Amy Ballantyne
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