May 2022 was the month of Apex Legends Mobile and Ni No Kuni: Cross Worlds.
June 8, 2022
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: GameRefinery
May GameRefinery Bulletin: Global launches of Apex Legends Mobile and Ni No Kuni: Cross Worlds, and games cash in on Star wars-themed events for May 4th
GameRefinery, a Liftoff Company, has released its latest analysis of the US, China, and Japan’s key mobile games markets for May 2022. GameRefinery’s analysts have hand-picked their top updates from May’s data for each country, including new releases, special events, and game updates.
Here’s what they found:
In the US, the launches of Apex Legends Mobile and Ni No Kuni: Cross Worlds saw them reach the top grossing chart. However, May also saw a remarkable amount of games enter the top 200 for the first time in the US.
4X games continue to have a strong presence across all markets. The Grand Mafia entered the top-grossing chart in China, and Age of Origins has continued to cement itself among the top-grossing games in the US.
Despite the lack of national holidays in the US, games like Minecraft, Disney Emoji Blitz, and Star Wars: Galaxy of Heroes featured Star wars-themed events to celebrate May the 4th.
Many games celebrated the May 1st public holiday in China, with idle RPG Xiao Huan Xiong Bai Jiang Zhuan implementing a seasonal battle pass. In Japan, the Golden Week holiday saw Dragon Quest Tact’s introduce a major update that featured gachas, a log-in calendar, and a unique questline in Japan.
More games in the Chinese market have added co-op based modes. Battle of the Golden Spatula has introduced a new PVP mode and a Ranked Duo mode.
Many games held collaborations across all the markets. PUBG MOBILE collaborated with the mainstream anime Neon Genesis Evangelion which changed the world map. Popkart Mobile teamed up with Sonic The Hedgehog, and Monster Strike introduced a Detective Conan event.
Read the entire analyst bulletin for more insights and data on GameRefinery by Vungle’s website:
GameRefinery Market Review May 2022
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About GameRefinery, a Liftoff Company
GameRefinery, a Liftoff Company, is the leading provider of feature-level data in the mobile games market, with an ever-growing database covering hundreds of thousands of games. GameRefinery’s customers include leading mobile games companies such as Zynga, Wargaming, King, and FunPlus. The GameRefinery platform uses unique algorithms and a team of expert analysts to help developers, investors, and publishers delve into the very building blocks of mobile games to uncover the drivers behind success, understand why games are successful, and how to achieve the same from pre-production to LiveOps.
Media Contact:
Matthew Lee
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