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gamescom 2024: Record number of exhibitors, internationality and global reach

Records broken as 335,000 visitors from 120 countries welcomed to Cologne.

game_press

August 26, 2024

5 Min Read

[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

Koelnmesse :

335,000 visitors from around 120 countries on-site in Cologne +++ New international reach record with more than 310 million digital engagements, including over 40 million for gamescom Opening Night Live +++ More than 32,000 trade visitors, with strongest growth from North America and Japan +++ 2.5 million page views for community adventure gamescom epix

gamescom 2024 breaks new records, reaching more people than ever before. The world’s largest gaming community came together in Cologne this week to celebrate their passion for gaming both in person and online. Over 335,000 visitors from around 120 countries flocked to gamescom 2024, with Friday and Saturday completely sold out. Online viewership for the show programme reached an all-time high, with over 310 million video views recorded by Saturday evening alone. The figures for gamescom Opening Night Live are particularly impressive, racking up over 40 million video views –double that of the previous year. This year’s numbers significantly exceeded the previous record, setting a new global benchmark.

The number of trade visitors was around 32,000, with North America and Japan showing the largest increases.

Another highlight for the community was the gamescom epix community adventure with the new digital gamescom trading cards. A total of 2.5 million page views were registered by Saturday evening.

Both the gamescom congress and devcom developer conference reached new all-time highs this year.

Gerald Böse, President and Chief Executive Officer of Koelnmesse: “gamescom has once again proven its unmatched global reach and significance as the world’s leading event for the gaming industry. Surpassing last year’s figures with record-breaking digital engagement and a rise in on-site visitors, gamescom, Koelnmesse and the game association unite gaming fans worldwide through their shared passion, driving innovation and partnerships in the gaming industry in a way no other event has ever done before.”

Felix Falk, Managing Director of game – The German Games Industry Association: “gamescom 2024 was a resounding success. The surge in international participation across multiple sectors firmly establishes gamescom as one of the most renowned global event brands for years to come. This week has once again underscored the tremendous societal, cultural and technological impact of games, and why countries worldwide are eagerly vying to become the top destination for the gaming industry. Games are the gateway to the future.”

Around 80,000 people gathered in downtown Cologne for an unforgettable gamescom city festival on Saturday and Sunday.

gamescom 2025 will take place from 20 to 24 August. The event will kick off on 19 August, 2025 with gamescom Opening Night Live.

The final devcom press release can be found here.

The final gamescom congress press release can be found here.

gamescom 2024 at a glance:

  • 335,000 visitors from around 120 countries

  • Over 32,000 trade visitors, strongest growth from USA and Japan

  • More than 310 million views for the entire show program (as of Saturday evening)

  • Over 40 million views for gamescom Opening Night Live alone (as of Saturday evening)

  • 2.5 million page views at gamescom epix including enthusiastic collectors of gamescom trading cards (until Saturday evening)

  • 1,462 exhibitors from 64 countries, with a foreign share of 71 percent

  • 48 country pavilions from 37 countries

  • Gross exhibition space of around 230,000 square meters

  • Over 80,000 visitors at the gamescom city festival

About gamescom:
gamescom is the world's largest event for computer and video games and Europe's largest business platform for the games industry. gamescom 2025 will take place from 20 to 24 August. The event will kick off on 19 August, 2025 with gamescom Opening Night Live. gamescom is jointly organized by Koelnmesse and game – The German Games Industry Association.

Koelnmesse – industry trade fairs for the gaming sector:
Koelnmesse is an international leader in organising trade fairs in the gaming and entertainment segments. Hosted at the trade fair grounds in Cologne, Germany, gamescom is the world’s largest event for computer and video games and Europe’s largest business platform for the games industry. gamescom brings together passionate gamers, trade visitors, and exhibitors from across the world with a highly effective approach – in person at the venue and digitally from anywhere in the world. This makes gamescom the premier B2C, B2B, and B2G gaming event. In addition to the event at its Cologne headquarters, Koelnmesse is strategically expanding its portfolio internationally: In Singapore, gamescom asia provides an additional powerful industry platform for the rapidly growing Asia-Pacific games market, comprehensively combining supply and demand. For Brazil and Latin America, gamescom latam is a major new event designed to stimulate dynamic growth in this market.

Further information:
www.gamescom.global/en

The next events:
gamescom, Cologne, Germany 20-24 August 2025
gamescom asia, Singapore 17-20 October 2024
gamescom latam, São Paulo, Brazil 30 April-4 May 2025

Note to the editors:
Photo material from gamescom can be found in our image database

Press releases can be found at: press releases of gamescom - Please send us a voucher copy for reprints.    

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