Controller with Xbox Live features, headset, three months of Live and a BTYahoo! Broadband offer.
November 3, 2004
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Radica | FOR IMMEDIATE RELEASE
OCTOBER 2004: Radica UK Ltd - the company behind Gamester®, the world's most innovative video games accessories brand have announced the UK launch of a unique integrated controller package designed exclusively for Xbox® LiveTM.
Officially licensed by MicrosoftTM, the PhoenixTM Live controller combines the bestselling Gamester Phoenix gamepad with built-in Xbox Live capability, a high quality headset and patented invert switch. The package will also include a free 3 months subscription to Xbox Live and a special offer from BTYahoo! Broadband, giving new subscribers £30 cashback, plus a free router and line activation.
Rob Goodchild, Gamester Brand Manager commented:
" The launch of the Gamester Phoenix Live controller will create one of the most comprehensive and accessible ways for new users to experience Xbox Live. We have worked closely with Microsoft and BT to put together an all-inclusive package that gives gamers everything they need to connect and compete, combining a high quality integrated controller and headset package with two excellent value subscription offers."
The Gamester Phoenix Live package will be launched in November 2004 at an SRP of £39.99.
- ends -
For further information, please contact:
Rob Goodchild
T: 01992 503133 Ext 837
For further information on all products in the Gamester range and the unique range of Radica electronic products please visit www.radicauk.com
Notes to editors:
About Radica UK Ltd
Radica UK Ltd is a subsidiary of Radica Games and is based in Hertford. The company manufactures and markets a diverse line of electronic products including handheld and tabletop games, high tech toys, video game controllers and peripherals. Radica has subsidiaries in the USA and the UK, and ISO9000 certified and ICTI approved manufacturing facilities in the Far East. Radica is gaining success throughout the UK market as it continues to extend its range of innovative and exciting products. For more information visit www.radicauk.com
About Xbox
Xbox (http://www.xbox.com <<a target="_new" class="releaselink" href="http://www.xbox.com/>">http://www.xbox.com/> ) is the video game system from Microsoft that brings people together for the most exhilarating game and entertainment experiences. Xbox delivers an expansive collection of breakthrough games, powerful hardware and the unified Xbox Live online service. The new tagline, "it's good to play together," captures the spirit of Xbox as the social hub of the new digital entertainment lifestyle. Xbox is now available in Europe for an estimated street price of €149.99/£99.99.
About Xbox Live
A new frontier in imagination and extraordinary interaction, no one else offers the richness of online gameplay found on Xbox Live. The world's only global online console games service, Xbox Live is continuously innovating to provide members with unparalleled experiences. This unique service unites gamers together in a dynamic community where they can experience the best online games, exclusive programming and continuous downloadable content. Xbox Live launched in the United States in November 2002 and is available in 24 countries. Please visit http://www.xbox.com/live for more information
About BT
BT Group plc is the holding company for an integrated group of communications businesses and is listed on stock exchanges in London and New York. British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group and encompasses virtually all businesses and assets of the BT Group.
BT is one of the world's leading providers of communications solutions serving customers in Europe, the Americas and Asia Pacific. Its principal activities include network centric Information and Communications Technology (ICT) solutions, local, national and international telecommunications services, and higher-value broadband and internet products and services.
BT consists principally of three lines of business:
- BT Retail, providing fixed and mobile communications services and solutions to over 20 million business and residential customers in the UK. It is also a leading UK internet services provider.
- BT Wholesale, providing network services and solutions within the UK to more than 600 fixed and mobile operators and service providers including the provision of broadband, private circuits and PSTN.
- BT Global Services, providing ICT services internationally to meet the needs of multi-site organisations with European operations. BT Global Services operates in 136 countries and also offers international carrier services.
In the year ended 31 March 2004, BT Group's turnover was £18,519 million with profit before goodwill amortisation, exceptional items and taxation of £2,013 million.
For more information, visit www.btplc.com
CONTACT:
ROB GOODCHILD
BRAND MANAGER
RADICA U.K.LTD
01992 532837
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