Garena Free Fire set to unveil growing assortment of IP-licensed deals at Licensing Expo 2024 from May 21 to 23

Garena :

Las Vegas, Nevada, May 16 — Garena Free Fire will participate in Licensing Expo 2024, which will take place at the Mandalay Bay Convention Center in Las Vegas, from May 21 to 23. Following a successful run at last year’s exhibition, the world’s most downloaded mobile battle royale will once again take the stage to showcase physical samples of its ever-growing IP-licensed product portfolio. 

Booth visitors can explore Free Fire IP collaborations, spanning across consumer products, worldview content, esports sponsorships, and location-based entertainment. To top it off, business partners at the Expo this week can find out more about how they can participate in the recently announced Free Fire anime adaptation, which will be jointly produced by Garena and KADOKAWA CORPORATION.

Over the past years, Free Fire has teamed up with established brands spanning various categories including fast-moving consumer goods, apparel and accessories, consumer electronics, cosmetics, and stationery. These strategic collaborations have allowed Free Fire to broaden its reach and offer fans a diverse range of limited edition products.

Recent collaborations include, but are not limited to: Gillette (Personal Care), PUMA (Apparel), New Era (Apparel), Maybelline New York (Cosmetics), Infinix (Electronics), Burger King (Food & Beverage), KFC (Food & Beverage), Ovaltine (Food & Beverage), Pringles (Food), Trident (Food), Beast Kingdom (Toys & Collectibles), and Panini (Collectibles). 

The Gillette Flexi Vibe razor, Free Fire edition was launched in March 2024, together with special in-game items such as a character mask with a clean shaven appearance and a Gillette costume

This year, Free Fire will once again collaborate with Puma to launch a unique Angelic Collection, which will be available both in-game and offline 

Teaming up with chewing gum brand Trident in 2024, Free Fire launched co-branded merchandise such as an in-game Trident skin as well as a jacket

Free Fire and Burger King’s collaboration, which introduced a Free Fire-themed Burger King store and a limited-edition menu, was awarded Best Brand Activation at the Licensing Con Award 2023

Free Fire’s 3-year collaboration with Infinix has seen the launches of the HOT 20, 30, & 40 series that brought fans and players enhanced gaming experiences

Free Fire has also launched online merchandise stores in seven markets across Southeast Asia and Brazil, with offerings available on platforms such as Shopee and TikTok. Fans and players can sift through close to one hundred Free Fire items across categories such as fashion apparel, toys, accessories, and stylish home décor, for something to their liking. These products have been well-received by the community and delivered to thousands of players, who can now celebrate their love for Free Fire and express their individual gaming flair.

At Licensing Expo, Free Fire seeks to connect with leading global brands, entertainment companies, and potential partners, to expand its presence beyond the gaming sphere. For more information on Free Fire's full range of IP licensed products or to schedule a meeting with the Free Fire team during the event, please contact: [email protected]

About Free Fire

Free Fire is an immersive battle royale game created specifically with mobile gamers in mind. Developed and published globally by Garena since 2017, Free Fire has become one of the world’s most popular mobile games, boasting more than 1 billion lifetime downloads. 

The game offers intense and engaging gameplay, stunning visuals, and a diverse range of characters. Aside from the classic battle royale mode, Free Fire also offers other engaging game modes that can be enjoyed by all, such as Clash Squad, Pet Mania, Zombie Invasion, and more. 

Free Fire can be downloaded on both the Apple iOS App and Google Play store. 

About Garena

Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the world’s most downloaded mobile game from 2019 to 2021, and the most downloaded mobile battle royale in 2022 and 2023, according to data.ai. 

Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor and Call of Duty: Mobile – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organizer and hosts some of the world’s biggest esports events.

Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.

1 Attachment(s)Download as Zip