TRUZ partnership brings new ranges to LINE FRIENDS store.
March 3, 2022
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: HAEGIN
▶ On March 3rd, the TRUZ IP theme will be released in the LINE FRIENDS virtual store in "Play Together"
▶ Following the partnership with LINE FRIENDS Original Characters, BROWN, CONY, SALLY, and BT21, new virtual merchandise using the "TRUZ" IP, a character lineup made together by LINE FRIENDS and YG's boyband "Treasure," will be released
▶ Using the popular IP of LINE FRIENDS, Play Together aims to expand its global metaverse service and seize the hearts of the Millennials and Generation Z by adding various digital merchandise and attractions at the LINE FRIENDS virtual store
Seoul, South Korea – MAR. 3rd, 2022 – Mobile game developer HAEGIN will be adding new theme using "TRUZ," the popular character lineup made by the global creative studio LINE FRIENDS, in LINE FRIEND’s virtual store within the mobile casual social network game "Play Together" on March 3rd.
Following the partnership with LINE FRIENDS Original Characters including BROWN, CONY, SALLY, and BT21, the new theme utilizing "TRUZ," a character lineup created together by LINE FRIENDS and YG's boyband "Treasure," will be released in "Play Together" in this update. New school uniform-themed costumes along with shoes and bag and a new in-game vehicle called the "E-scooter" will be available for purchase. These new items have been designed for the characters of "TRUZ," including CHILLI, ROMY, YOCHI, BONBON, MATETSU, LAWOO, HIKUN, YE-DEE, SOM, RURU, WOOPY, and PODONG. Also, a virtual photo zone and a concert hall that captures the color of TRUZ will be added in the game, allowing players from all around the world to make special memories in the virtual world.
In November 2021, HAEGIN has opened the LINE FRIENDS’ 3D virtual store in its game Play Together following the partnership with LINE FRIENDS, introducing various digital items and theme parks such as concert hall and playground based on the popular IPs of LINE FRIENDS. Both companies will continue to release digital contents utilizing LINE FRIENDS’ popular characters and expand the IP collaboration on the Play Together platform to take lead in the global metaverse market.
ABOUT PLAY TOGETHER.
PLAY TOGETHER is a multiplayer casual social-network title where players can enjoy everything they want. The game provides an interesting life-like experience that fans of casual and sandbox genres may be familiar to, with an addition of various content and unique interactions. The game allows players to progress freely in a non-linear fashion. Players can customize their characters and houses by purchasing various items and socialize with their global friends without borders. Since worldwide release in April 2021, PLAY TOGETHER placed in the 1st at Top free games chart on the App Store and Google Play in Taiwan and Vietnam. The game is currently available in all countries except China in 12 languages.
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ABOUT HAEGIN
HAEGIN is a developer of mobile games based in Seoul, South Korea. Led by 20-year industry veteran Youngil Lee, a founding member of Com2uS Corp. well-known for the global hit RPG Summoners War, HAEGIN has received substantial investments from the Storm Ventures Fund, Tencent, and other key investors in the game industry. Since founding in 2017, HAEGIN has grown to include over 100 people who work passionately to create uniquely entertaining games that players from all over the world can enjoy. Its first title, Homerun Clash is a fresh take on the arcade-style home run derby genre with more than 5 million downloads and is currently the 13th and 17th highest grossing sports game on Google Play and the App Store respectively. After successful debut of futuristic close-quarter action title Overdox and multiplayer golf brawl title Extreme Golf, HAEGIN launched their latest casual social-network title Play Together on April 2021. The company is planning to utilize its expertise in developing global hits to expand its lineup in the future, including sports game, RPG, and more.
Press Contract Woojun Jeong
HAEGIN | Business Development Team / PR & Partnership
+82-10-8595-4641
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