July 7, 2022
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: Consumer Acquisition
SAN FRANCISCO, Calif. - Consumer Acquisition today published an infographic on TikTok & Mobile Games that summarizes ad placement and targeting for each stage of the user journey, along with creative guidance and inspiration.
For apps and mobile games looking to scale their paying user base, look no further than TikTok. Skeptical about the platform? TikTok owner ByteDance generated $1 billion of player spending across its mobile games in the last year. This newest TikTok infographic summarizes ad placement and targeting for each stage of the user journey, along with creative guidance and inspiration.
Key insights from the infographic:
Advertising on TikTok
40B+ monthly gaming video views
65% of users have made an in-game purchase in the last 3-6 months
1 in 5 users downloaded or purchased a game because of a TikTok ad
1 hour growing by a daily average user
90% of users log in everyday
10 mins, 51 secs average user session
Game Growth Journey on TikTok
Pre-Launch (Consideration)
Launch (Acquisition, Conversion)
Expansion (Brand Lift, Conversion)
Retain & Monetize (Loyalty, LTV)
Consumer Acquisition’s industry expertise comes from managing over $3.5 billion in creative and paid social spend for the world’s largest mobile apps and performance advertisers. Some of them include Glu, Roblox, Wooga, Zynga, and Skillz. Its proprietary full-stack marketing platform AdRules provides real-time business intelligence and creative research from 3.5 million video ads across social channels.
About Consumer Acquisition
Founded in 2013, Consumer Acquisition is a technology-enabled marketing services company and creative studio providing end-to-end, results-driven creative storytelling, integrated user acquisition, and creative optimization. Consumer Acquisition has managed over $3.5 billion in creative and social ad spend for the world’s largest mobile apps and performance advertisers including Disney, Zynga, Rovio, Bumble, Nickelodeon, Yelp, Sun Basket, NBA, MLB, Roblox, Glu Mobile, Jam City, and many others. Consumer Acquisition was acquired by digital marketing agency Brainlabs in December, 2021. To learn more about Consumer Acquisition, visit www.consumeracquisition.com.
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