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ITOXI x Glohow Announce Co-Publishing Agreement for "Rasalas" – The Year’s Most Authentic MMORPG

"The year's most authentic MMORPG" gets a co-publishing deal.

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September 19, 2024

4 Min Read

[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

Glohow :

September 4, 2024 – ITOXI, a leading Korean game developer, and Glohow, a global publishing powerhouse, have officially signed a co-publishing agreement for the much-anticipated MMORPG "Rasalas."

This collaboration is set to bring "Rasalas" to international markets, with the initial launch slated for Taiwan, Hong Kong, and Macau.

"Rasalas" is poised to redefine the MMORPG genre by offering a zero-burden, authentic gaming experience that harkens back to the golden age of classic MMORPGs. Players will relive the thrill of large-scale battles, teamwork, and competitive gameplay across expansive and immersive battlefields.


Founded in 1997, ITOXI is renowned for its groundbreaking work in the gaming industry, including developing Korea's first 3D MMORPG, "Priston Tale," and the globally acclaimed "Audition." With the success of its self-developed content creator platform, "inFlinker," ITOXI has successfully expanded into markets such as China and Vietnam. The company is now focused on establishing itself as a global leader in game publishing.


“We are thrilled to bring "Rasalas" to players in Taiwan, Hong Kong, and Macau later this year,” said Jeon Bong-gyu, CEO of ITOXI. “This game represents the hard work and passion of the most talented development team, and we are excited to see the support from players in these regions. We aim to deliver an exceptional and seamless gaming experience to all our users.”


Glohow, known for its comprehensive publishing solutions encompassing strategic planning, marketing, operations, and localization, is committed to ensuring "Rasalas" resonates with users worldwide. With a strong presence in Taiwan, Hong Kong, Macau, Southeast Asia, and beyond, Glohow brings its extensive expertise to this exciting project.


Jinny Kim, Glohow’s CEO, expressed her excitement about the partnership: “We are fully committed to making "Rasalas" a game that users adore. By actively listening to player feedback and continually enhancing the game, we are determined to provide the best service and foster a vibrant community.”

 

Both companies are pleased to announce that "Rasalas" will be available on Google Play and the Apple App Store in Taiwan, Hong Kong, and Macau later this year. Players are encouraged to stay tuned for further updates and to participate in the upcoming pre-registration campaign.

The official "Rasalas" team will continue to share more details and updates through the game’s official website and social media channels. Be sure to follow us to stay informed on the latest news and developments.

About ITOXI

Founded in 1997 and publicly listed on KOSDAQ in 2002, ITOXI is a pioneering force in the gaming industry, known for developing Korea's first 3D MMORPG, "Priston Tale," and the globally acclaimed online dance battle game "Audition." The company has a strong track record in creating games based on popular Korean webtoon IPs and offers various game publishing services. Additionally, ITOXI developed "inFlinker," a sponsorship platform for content creators, successfully expanding into markets across China, Vietnam, and Southeast Asia. These achievements position ITOXI as an emerging global player in the game publishing sector.

 

About LEPOR GAMES

LEPOR GAMES, established in January 2023, is a dedicated RPG game development company led by industry veterans. The team, under the leadership of CEO Jin Rhee, who previously served as the General Manager of "H1Z1" in Asia and initiated the "Taiwan #1" trend, is committed to delivering high-quality, engaging RPG experiences. Collaborating with Park Myung-Hwa, former PD of "Soul Seeker," and Simon Kim, former CD of "DK Online," LEPOR GAMES has successfully developed the MMORPG "Rasalas," combining their collective expertise to create a game that resonates with players worldwide.

  

About Glohow

Glohow is a global business partner specializing in providing end-to-end solutions, including consulting, marketing, promotion, customer service, localization, and translation. Headquartered in Singapore, with offices in Thailand, Taiwan, Vietnam, and Korea, Glohow supports clients in achieving their business goals across various regions. As a competitive global game publisher, Glohow has formed strategic partnerships with industry leaders such as Kakao Games, Skypeople, HIDEA, Gravity, WeMade, Webzen, and Neowiz Games.

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