UK charity returns with its fundraising Steam sale and livestreams to aid vulnerable children and raise money for the conflict in Ukraine
March 24, 2022
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: War Child UK
London, United Kingdom – 24 March 2022 – War Child UK has returned with RE-PLAY, the fundraising campaign that encourages gamers to recall the nostalgia of childhood by jumping into classic and retro-inspired video games, while supporting the some of the world’s most vulnerable children living in war zones.
The campaign takes place from now until 30 March and celebrates all things retro, from arcade classics to the newest 8-bit indies. As War Child dive back into the games we all grew up with, there’s never been a better time to embrace gaming for good and connect with other gamers to raise money to help children affected by conflict, such as those dealing with the devastating repercussions of the conflict in Ukraine.
Running until 30 March, the RE-PLAY Steam sale will feature a number of critically acclaimed titles from studios such as Draw Me a Pixel, Motion Twin and Applava. All featured titles will be available at a discount with a percentage of proceeds being donated to War Child so check out the RE-PLAY Steam Sale now and revisit some childhood classics, including:
Motion Twin – Dead Cells
Motion Twin – Dead Cells: Fatal Falls DLC
Motion Twin – Dead Cells: The Bad Seed DLC
Draw Me a Pixel – There is no Game: Wrong Dimension
Applava – Blazing Beaks
Fancy Fish Games – Aground
Adam Gryu – A Short Hike
Vlambeer – Nuclear Throne
Doborog Games – Clone Drone in the Danger Zone
Bugbyte – Space Haven
Turning Wheel – Barony
Dotemu – Streets of Rage 4
The Arcade Crew – Dark Devotion
unepic fran – Ghost 1.0
unepic fran – UnEpic
Isolated Games – Traveller’s Rest
Isolated Games – Between the Stars
Alessandro Roberti – A Legionary’s Life
Throughout the campaign, War Child will be hosting fundraising livestreams - you can visit the Tiltify campaign page to find out more information, to get involved and donate. This will also be taking place until 30 March and players and streamers across the globe are encouraged to get in on the fundraising action by launching their very own RE-PLAY livestream and engaging in some retro-inspired goodness. Streamers this year include GameMistress , rare_gangster , knightenator, and DivaAgency.
From 1 March – 31 May 2022, we are running our Unlock a Generation appeal in which your donations to streamers will be matched pound for pound by the UK Government, if you are resident in the UK. This means your gift right now could go twice as far. Your donation will help support the unfolding crisis in Ukraine, as well as places like Afghanistan, and match funding from the UK government will go towards Yemen, where millions of children are still in desperate need of protection from war and conflict.
All proceeds from RE-PLAY will go towards supporting War Child’s programmes in warzones across the globe, including scaling up our emergency response in Ukraine, helping Yemeni children access education, to reintegrating child soldiers in the Central African Republic, and promoting justice for young people in detention in Afghanistan. The specialist gaming team has innovative fundraising partnerships across the PC, console and mobile industries, as well as through streaming and support from the gaming community. RE-PLAY aims to increase the amount of engagement and funds generated via retro gaming.
You Play, So Every Child Can.
For more information on War Child UK, please visit the official War Child Site.
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About War Child
War Child is striving for a world where children’s lives are no longer torn apart by war.
We protect, educate and stand up for the rights of children caught up in conflict. We aim to reach children as early as possible when conflict breaks out, and stay to support them through their recovery - helping to keep them safe, give them an education, and equip them with skills for the future.
We understand children’s needs, respect their rights, and put them at the centre of the solution - from supporting Syrian children to access education, to reintegrating child soldiers in the Central African Republic and promoting justice for young people in detention in Afghanistan. Together with our partners we work in countries across Africa, Asia and the Middle East, and Latin America.
We also work with children and young people to change systems and practices that affect them – campaigning on the root causes of conflict and demanding that children are at the centre of humanitarian response.
Web: https://www.warchild.org.uk/
Facebook: https://www.facebook.com/warchilduk/
Twitter: https://twitter.com/WarChildUK
Instagram: https://www.instagram.com/warchilduk/
Charity number: 1071659
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