Lifestyle Choice for Brighton

Kuju | 28th January 2005. Brighton, W. Sussex, UK. Kuju Entertainment's (AIM: KUJ) today announced the expansion and specialisation of its most recently established Brighton Studio.

The studio is to become the home of the Kuju Lifestyle group, specialising in this rapidly growing area of game genres for the mass market. Lifestyle games have carved a lucrative niche in the broadening videogame demographic with dancing, singing and fitness proving especially popular and successful with players of all ages.

With development of another, as yet unannounced but signed, lifestyle game already underway the Brighton studio is actively recruiting designers, programmers and artists.

With 32 staff now employed, and a further 8 being actively sought, the studio has just completed a move into a significantly larger space within the existing building.

Studio Manager Ed Daly commented, "It's been a great start for the studio and the team are all looking forward to what is set to be a very busy 2005. We can't talk about our new titles publicly yet but we would encourage talented staff from all development disciplines to get in touch as we have some very exciting projects in the pipeline."

Ian Baverstock, Business Development Director of Kuju Entertainment added, 'Lifestyle games appeal to traditional game players but more importantly they also appeal to a much wider audience. For games to become truly mass-market we have to develop titles which appeal to the many different sectors of our possible audience just like every other form of entertainment. This is an exciting and rapidly growing area for Kuju to pursue.'

Kuju Brighton can be contacted at:

Kuju Brighton,

Brighton Business Centre,

95 Ditchling Road,

Brighton. BN1 4ST. T: 01273 573835 e: [email protected]

For further information please contact: Alison Beasley, Lincoln Beasley PR -

E: [email protected] T: + 44(0) 1608 645756

M: +44(0) 7966 449130

About Kuju Entertainment

Kuju Entertainment, one of Europe's leading independent game developers on console, PC and wireless platforms, operates four studios in the UK and has been creating top-rated games for over fourteen years. Kuju maintains specialist console/PC divisions in the action, strategy/tactical, racing and lifestyle genres as well as separate divisions for wireless development and conversion projects.

Recent games worked on include the hit titles Call of Duty: Finest Hour for Activision, Warhammer 40,000: Fire Warrior for THQ, Train Simulator for Microsoft and Crash Twinsanity for Vodafone.

Kuju is also a leading publisher of wireless Java games. Kuju Entertainment is a wholly owned subsidiary of Kuju plc. Kuju plc is listed on the Alternative Investment Market (LSE AIM: KUJ).

www.kuju.com