LIGHTS, CAMERA AND…  ATARI!

Gamer TV | Deftly avoiding airborne vomit and keeping arms firmly tucked in the car, Gamer.tv (www.gamer.tv) today announced the signing of a white-knuckle agreement with Atari to produce a TV commercial for the November 5th launch of Rollercoaster Tycoon 3 for PC.

Set in Gamer.tv's own state-of-the-art 2000 square foot TV studio, the Rollercoaster Tycoon 3 TV commercial was produced by Luke Bradford and features a full size rollercoaster track designed to propel both a hapless advertising hero and a Gamer.tv camera crew towards each other at high speed. The result is pure screen adrenaline and adds to an impressive line-up of TV commercials already directed by Luke, including a certain memorable ad for Sony EyeToy Groove.

The RollerCoaster Tycoon franchise has notched up an awe-inspiring 7.4 million sales worldwide since launch. As part of the campaign preceding the release of RollercoasterTycoon 3, and following a search for inspirational ideas that would deliver the loop-de-loop exhilaration of the game, Atari Brand Manager Lisa Humphries appointed Gamer.tv to produce the commercial.

"Having already made the behind-the-scenes trailer, Gamer.tv was asked to pitch for the TV ad, and its concept proved to have the winning formula," commented Lisa. "It was very refreshing to see an idea that effectively communicated the thrill of riding your coasters without relying solely on gameplay footage."

Gamer.tv, part of TWI, combines television, the Internet and mobile phones - the world's three strongest communication media - to deliver compelling and entertaining TV programmes focused on video games. Gamer.tv has a total of six video game-related programmes in production, including the Dominik Diamond-hosted When Games Attack, and its programmes are broadcast to over 300 million households worldwide.

The RollerCoaster Tycoon 3 TV commercial is being produced by Gamer.tv's Visual Magic, a dedicated creative and marketing services division dedicated to the needs of the interactive entertainment industry.

The full RollerCoaster Tycoon 3 commercial can be seen right now at Gamer.tv's online streaming video resource at www.gamevideovault.com.

In addition, the Gamer.tv produced 'making of' movie is available to download exclusively from the official RollerCoaster Tycoon 3 website at www.rollercoastertycoon.com. The film includes a behind the scenes look at Frontier Developments Ltd., the Cambridge-based developers of RollerCoaster Tycoon 3, plus insightful interviews with key members of the development team and John Wardley, the professional roller coaster designer who acted as design consultant throughout the development process.

Further information on the commercial and all the all the services that Visual Magic offers will be detailed in third issue of Pixel, Gamer.tv's very own trade magazine, available in all good outlets next week.

About Gamer.tv

Gamer.tv combines the world's most powerful communication media - television, mobile and web - to deliver cutting edge TV programmes, mobile video clips and online content.

Gamer.tv programmes are broadcast across Europe, North America and Asia including Bravo, Nickelodeon, Fox and the Discovery Channel. The company is a joint venture between TWI, the TV arm of the IMG group of companies and PCCW, one of Asia's leading telecommunications companies.

Gamer.tv Visual Magic harnesses these production skills for corporate clients, creating of TV commercials, trailers, video press kits and product show reels.

About Infogrames Entertainment and Atari:

Infogrames Entertainment (IESA), the parent company of the Atari Group, is listed on the Paris Euronext stock exchange (ISIN code: FR-0000052573) and has two principal subsidiaries: Atari Europe, a privately-held company, and Atari, Inc., a United States corporation listed on NASDAQ (ATAR).

The Atari Group is a major international producer, publisher and distributor of interactive entertainment software for all market segments and in all existing game formats (Microsoft, Nintendo and Sony) and on CD-ROM for PC. Its games are sold in more than 60 countries.

The Atari Group's extensive catalogue of popular games is based on original franchises (Driver, Alone in the Dark, V-Rally, Unreal Tournament, Test Drive, Roller Coaster Tycoon, etc.) and international licenses (Mission Impossible from Paramount, Men In Black, Superman, Matrix, Terminator and Dragon Ball Z).

For more information: http://www.atari.com