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Lurkit expands content creator reach to over 200 markets with new payment integration

New opportunity for publishers and studios in gaming to expand with paid campaigns

game_press

July 8, 2024

2 Min Read

[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

Lurkit :

Lurkit is thrilled to announce its integration with Tipalti, allowing for a variety of alternative payment methods including PayPal. This integration will enable content creators in over 200 markets, including Brazil, to seamlessly use Lurkit’s platform for brand sponsorships and paid campaigns.This strategic enhancement opens up vast opportunities for game developers and publishers to engage with a global network of influencers, thereby amplifying their marketing efforts and community engagement.

Advantages for brands and creators

The addition of popular new payment methods such as PayPal brings several advantages for major publishers, brands and creators alike.

 

1. Global Accessibility

Support for over 200 markets and 25 currencies allows creators worldwide to join Lurkit and expand their collaboration opportunities.

 

2. Security and Trust

Robust security features, including fraud protection and encryption technology, ensure secure transactions, fostering a trustworthy environment on Lurkit’s marketplace for sponsored brand collaborations.

 

3. Ease of Use

A user-friendly interface allows creators to link their preferred accounts or e-wallets effortlessly to Lurkit, simplifying the process of receiving payments.


Opportunities for publishers and brands

The PayPal integration through Tipalti enhances Lurkit’s value for game developers and publishers by increasing the pool of available influencers. This broader reach allows for more diverse and effective marketing campaigns, driving greater visibility and success for games.

Additionally, it supports Lurkit’s mission to create a seamless ecosystem for gaming marketing, ensuring creators can focus on content creation while developers and publishers leverage a dependable network of influencers to make their games grow.

 

Henrik Hansing, Chief Product Officer says,

Integrating PayPal and other localised payment alternatives via Tipalti into Lurkit’s platform significantly enhances accessibility, security, and convenience for content creators worldwide, aligning with Lurkit’s commitment to supporting the global gaming community and driving marketing success

About Lurkit

Lurkit is a fast-growing Swedish gaming tech company on a mission to deliver the best  ecosystem that connects all major stakeholders in gaming for commercial and creative growth. We work closely with game studios and publishers of all sizes to provide them with full control over a key marketing channel - influencer marketing. Our ecosystem provides automated tools to understand and target the right audience, publishing and distributing games to content creators effectively, being able to measure results and proving RoI - all in one platform. For more information, visit https://www.lurkit.gg and follow Lurkit on X @LURKITcom  and on Linkedin

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