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MoneyGram Haas F1 Team and Metaphor: ReFantazio™ announce new partnership for the Singapore Grand Prix

Highly anticipated video game by ATLUS to team-up with America’s Formula 1 team for upcoming launch.

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September 19, 2024

4 Min Read

[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

SEGA :

KANNAPOLIS, North Carolina (September 19, 2024) – MoneyGram Haas F1 Team is delighted to announce a new race partnership with Metaphor: ReFantazio, a highly anticipated role-playing game (RPG) from ATLUS, ahead of the Singapore Grand Prix on September 22, 2024.

 
The new Fantasy RPG will activate their partnership with America’s Formula 1 team immediately, bringing gaming entertainment to racing fans. The one race partnership will see Metaphor: ReFantazio logo adorn the top nose of the cars for Nico Hülkenberg and Kevin Magnussen during the Singapore Grand Prix. The logo will feature the in-game characters’ Hulkenberg for Nico Hülkenberg’s car (no relation) and the Protagonist for Kevin Magnussen’s car.

 
"Overcoming fear and anxiety is a central theme in Metaphor: ReFantazio, and being featured on the racecars of Nico Hülkenberg and Kevin Magnussen—drivers known for defying the impossible—perfectly mirrors our game, where players beat the odds in their chase for the crown in the Royal Tournament,” said Irvin Ducournau, Director of Marketing at ATLUS. “Partnering with MoneyGram Haas F1 Team ahead of the Singapore GP is a natural fit, as the high-stakes nature of Formula 1 aligns seamlessly with the competitive election mechanic in the game, where players gain followers in their own race for victory.” “We’re incredibly grateful to MoneyGram Haas F1 Team for this collaboration and wish Nico and Kevin the best of luck in the upcoming race in Singapore."

 
“We’re delighted to be joining forces with the team at ATLUS to promote the release of Metaphor: ReFantazio during the Singapore race this week,” shared Mark Morrell, MoneyGram Haas F1 Team’s Director of Marketing. “This hotly anticipated game is visually spectacular and filled with all the speed, suspense and excitement you would expect from a Grand Prix weekend. It’s our first partnership of this kind and we’re looking forward to sharing the exhilarating world of Metaphor: ReFantazio with racing fans.”

 
From the creators behind Persona 3, 4, and 5, ATLUS’ new game places players on an epic journey as you and your team seek to break the curse that has been placed on the crown of The United Kingdom of Euchronia. Metaphor: ReFantazio will launch on October 11, 2024 on Xbox Series X|S, Windows, PlayStation 5, PlayStation 4 and Steam. Physical and digital pre-orders are available now. For more information and for links to pre-order, visit metaphor.atlus.com.

 

About ATLUS
ATLUS delivers unforgettable, story-driven gameplay experiences to enthusiastic and dedicated fans around the globe. Established in 1986, ATLUS features a portfolio of beloved and long running game series including PERSONA™, which has sold over 22 million units worldwide, and the legendary SHIN MEGAMI TENSEI™. ATLUS games are published in the west by SEGA of America, Inc. with its principal office in Irvine, California. Learn more about ATLUS at www.atlus.com

 
About SEGA of America, Inc.

SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA CORPORATION, a worldwide leader in interactive entertainment. Established in 1986, SEGA of America publishes innovative interactive entertainment experiences for console, PC, mobile and emerging platforms. In 2020, SEGA ranked #1 among Metacritic's Annual Game Publisher Rankings. Its globally beloved franchises include Sonic the Hedgehog™, Like a Dragon™, Virtua Fighter™, Super Monkey Ball™, and Phantasy Star Online™, along with ATLUS' Persona and Shin Megami Tensei series. Since its debut more than three decades ago, Sonic has become a pop culture icon featured in dozens of games, TV series, and movies. SEGA of America has offices in Irvine and Burbank, California. Visit www.sega.com

 
©ATLUS. ©SEGA. All rights reserved. SEGA is registered in the U.S. Patent and Trademark Office. ATLUS and the ATLUS logo are registered trademarks or trademarks of ATLUS Co., Ltd. or its affiliates. SEGA, the SEGA logo and Metaphor: ReFantazio are registered trademarks or trademarks of SEGA CORPORATION. All other trademarks, logos and copyrights are property of their respective owners.


About MoneyGram Haas F1 Team:
 
MoneyGram Haas F1 Team debuted in the FIA Formula 1 World Championship in 2016, becoming the first American Formula 1 team since 1986. Founded by industrialist Gene Haas, MoneyGram Haas F1 Team is based in the United States on the same Kannapolis, North Carolina, campus as his championship-winning NASCAR team, Stewart-Haas Racing. Haas is the founder of Haas Automation, the largest CNC machine tool builder in North America, and he is chairman of MoneyGram Haas F1 Team.
 
Info www.haasf1team.com

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