With proven success across its portfolio, MGVC Publishing brings results-driven publishing expertise to mobile game developers worldwide.
November 25, 2024
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
My.Games :
AMSTERDAM – Nov. 25, 2024 - MY.GAMES, a leading European video game developer and publisher, announces the launch of MGVC Publishing, a new branch focused on mobile game publishing. Guided by principles of fair, transparent, and results-driven partnerships, MGVC Publishing is committed to helping developers achieve impactful results through hands-on support, dedicated resources, and access to a powerful marketing engine.
“Today’s mobile market realities and new challenges demand fresh approaches. Complex user acquisition strategies require deep expertise and nuanced publishing and operational improvements that, together, can elevate projects to new heights. At MGVC Publishing, we believe in creating win-win partnerships that drive mutual success. With over six years of experience building strong relationships with independent studios, the MGVC team is a unique partner in the industry, committed to helping studios achieve breakthrough results,” said Nikita Matsokin, Executive Director of MGVC.
The MGVC Publishing team is composed of professionals with over 10 years of experience in the gaming industry. This new branch already boasts several successful titles in its portfolio, collaborating with both emerging and well-established games.
● A Merge-3 title Fable Town, developed by Reef Games Studio (Cyprus / Poland), saw strong engagement within the first month of its global launch in 2024, reaching over 300,000 players and earning over $300,000 in revenue.
● A Multiplayer Shooter Battle Prime from Press Fire Games (Cyprus) experienced a nearly fourfold increase in monthly revenue through MGVC Publishing’s tailored marketing and publishing strategies, paired with the product evolution driven by the studio.
● Days After from ReactGames Studio(Cyprus), a survival title with over 13 million lifetime downloads, achieved a 30% increase in monthly active users and added 2.4 million new downloads since partnering with MGVC Publishing in mid-2024.
● Combat Quest – a roguelike RPG that has already captured the hearts of 3.5 million players, is the latest addition to MGVC Publishing’s portfolio. The team looks forward to helping Combat Quest reach new heights in collaboration with the studio.
Key Advantages of Partnering with MGVC Publishing
● Fair, Win-Win Partnerships
MGVC Publishing employs shared-revenue agreements designed to foster growth through active collaboration, enabling games to scale successfully over time while ensuring that developers retain ownership of their IP.
● MY.GAMES Marketing Power and Expertise
With an annual marketing spend exceeding $100 million, MGVC Publishing leverages its extensive marketing expertise and a skilled team. Developers benefit from in-house Business Intelligence and Predictive ROI Analytics tools, which enable studios to retain full access to project data while optimizing user acquisition efforts through advanced targeting and performance analysis.
● 360-Degree Support from an Expert Team
With a team of product managers, marketing producers, game designers, and analysts, MGVC Publishing provides a comprehensive “publishing playbook” covering everything from operational to distribution expertise. This hands-on support helps developers optimize in-game economy and monetization, enhancing product performance.
● Boutique Approach and Full Transparency
A dedicated publishing team is assigned to each project, ensuring clear communication and transparent data-sharing. Studios have real-time access to marketing data and performance metrics, enabling data-driven decision-making.
● Revenue Growth Beyond Traditional Channels
MGVC Publishing explores alternative revenue streams, including direct-to-consumer payments, alternative Android stores, expansion into Asian markets (as demonstrated by the success of the War Robots title), and the development of web versions for mobile games.
Types of Projects MGVC Publishing is Looking for
● Soft Launch Projects – Games ready for monetization testing, where MGVC Publishing can support further refinement and global expansion.
● Mature Projects – Established games, such as Battle Prime, where targeted marketing and product enhancements can drive significant growth.
● Diverse Game Types – MGVC Publishing welcomes games across a variety of genres and monetization strategies, from hardcore to casual titles, including hybrid-casual ones.
● Asian Developers Expanding Westward – MGVC Publishing has full-scale expertise to support Asian studios looking to break into Western markets.
As MGVC Publishing continues to expand its portfolio, the team welcomes new partnerships with studios eager to take their games to the next level. For more information about MGVC Publishing and partnership opportunities, please contact: [email protected].
About MY.GAMES
MY.GAMES is a leading European publisher and developer headquartered in Amsterdam, with more than one billion registered users worldwide. MY.GAMES has received the 2024 Top Publisher Award by data.ai, being #7 in the EMEA region and #18 in Top Parent Companies Worldwide. The company develops games for mobile, PC and console platforms. War Robots, Hustle Castle, Rush Royale, Left to Survive, and many other games are produced by MY.GAMES. The company unites over a dozen development studios, and a strong team of specialists working together from across the globe. For more information, please visit https://my.games/.
About MGVC
MGVC, the investment and publishing division of the international game developer and publisher MY.GAMES, was founded in 2017. Since its inception, MGVC has closed more than 50 deals. Backed by a seasoned team with a track record of successful collaborations with partner development studios and scaling games like Grand Hotel Mania and Tacticool, MGVC offers mutual publishing partnerships designed to elevate products to new heights. For more information, please visit mgvc.com.
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