Try-before-you-buy online distribution.
December 28, 2004
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Shooter Group | Los Angeles, CA.---The introduction of Shooter Group LLC (www.shootergroup.com) not only marks a new era in the way business will be conducted, but it also provides e-commerce with cutting-edge technology and service as it relates to downloadable online casual game software on a global level, offered for the first time by a minority-owned company.
What started in 1988 as a miniature basketball machine company called "Hoops Ltd." in Murfreesboro, Tennessee, has now evolved into a virtual technology and entertainment company, which has representatives in 27 cities, including Canada and the Virgin Islands.
Shooter Group's game store is powered and developed by Oberon Media, one of the world's leading downloadable technology companies headed by Chairman Tal Kerret in conjunction with Hulabee Entertainment, led by children's technology pioneer CEO Shelley Day. In a nutshell, what the Shooter Group offers is a convenient way of shopping online for a wide range of downloadable casual games (casual games are designed to appeal to adults as well as children) from the comfort of one's home, without the hassle and delay of waiting for the product to be delivered.
Currently offering over 100 games, Shooter Group provides a "try before you buy" option. Games include the following categories-arcade, action, cards, logic, mahjong, puzzles, sports and word. Consumers are able to download free-to-play demo versions before deciding whether to buy a full version.
In addition to providing "turn-key" customer service, the Shooter Group genuinely cares about the welfare of children, as evidenced by its "Jett Reilly Program." Each time a million games are sold, Shooter Group will donate $500,000 to construct its exclusive "Shooter Playgrounds" at selected Children's Hospitals, Ronald McDonald Houses, and public parks worldwide. Little Tikes Playgrounds by PlayPower, will design, develop and install the playgrounds where kids will benefit from them the most. Mark Engel, Little Tikes' Director of Marketing, says, "With local representation available worldwide, we are in a great position to support the Shooter Group in the design and installation of playgrounds wherever they see the greatest need." New York City, Toronto, and Shanghai have been earmarked as sites for the first playgrounds.
"We're very excited to have the opportunity to become a major force in the technology and entertainment industry," says Shooter Group's Founder & Managing Partner C.C. Alexander. "Our most important long-term goal, however, is to build Shooter Playgrounds all over the world."
Additionally, the Jett Reilly Program gives away one hundred (100) $1,000 checks each time a million games are sold. Eligibility is as simple as ordering. If you do the math, every consumer has a one in 10,000 chance of winning each time they order.
Brand Jordan Vice-President and Shooter Group's Managing Director, Howard "H" White says it best, "We see ourselves in all people and we see all people in ourselves. If you look in the mirror and see that you are an agent for change, if you see that you live with a power of Belief, if the reflection that comes back says that you want the world to be a better place for all people, you are already a part of the Shooter Group."
For more information about the Shooter Group and how you can purchase downloadable online game software, visit www.shootergroup.com.
Contact:
Michael W. Downer, Sr. - Dir. of Public Relations.
310-384-5184 - [email protected]
Dwann Holmes Olsen - Dir. of Multimedia & Broadcasting.
1-877-595-9117 x1 - [email protected]
Ron Rogers - Dir. of Global Marketing.
857-891-4815 - [email protected]
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