Richard Schofield to helm aggressive marketing strategy
December 2, 2004
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Future |
02/12/04 - Future Publishing has today announced the appointment of Richard Schofield as its new Head of Marketing with immediate effect.
Joining Future for the newly created position, Richard Schofield has 13 years' experience in magazine publishing and marketing. He has been involved at a senior level on launches, relaunches and the integration of acquisitions for his former employers, Emap.
Richard comes to Future fresh from running Emap's operation in Singapore. Prior to four years in the Far East Richard headed up the company's marketing service activity in the UK - directing a team of brand managers and marketing personnel to deliver strategic thinking, creativity and execution.
At Future, Richard will oversee marketing operations in both London and Bath. His priority is to create and implement an aggressive new promotional plan for Future's portfolio of titles - now covering some 17 diverse subject areas.
Robert Price, Managing Director of Future Publishing says:
"Richard is an incredibly experienced marketing man and I believe his range of skills will be of huge benefit to the development of our existing portfolio, as well as helping to deliver on our current plans for growth.
"He joins Future at a time when we are looking to strengthen our marketing activity and implement some aggressive promotional plans. As we move into 2005 we are planning an extensive array of magazine launches and acquisitions, for which Richard's experience will prove invaluable."
-ENDS-
About Future Publishing
Future Publishing is part of The Future Network Plc, which was founded in the UK in 1985. Today, The Future Network publishes over 90 special-interest consumer magazines worldwide, is the world's leading publisher of video games magazines and is the fifth largest magazine publisher in the UK. Future employs around 1,000 people in offices in the UK, US, Italy and France. Almost 100 international editions of Future's magazines are also published in 30 other countries across the world. The company is listed on the London Stock Exchange (symbol FNET).
For more information please contact Will Guyatt, Communications, on 01225 822 517
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