4D Sight Prepares for Beta Launch of its Creator Monetization Program Enabling Creators to Monetize Their Content without Interruption by Integrating Ads into the Game Environment
June 2, 2022
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: 4D Sight
Los Angeles, California - June 2, 2022 - 4D Sight, a deep video monetization platform, is launching its new creator program, it was announced today. The platform, which is intended to empower the creator community at large by offering a truly unique technology and incremental revenue generation, allows creators the opportunity to insert advertisement inventory including banners, videos and 3D product placements into the game environment.
4D Sight’s patented computer vision and deep learning technology has already been deployed in leading esports leagues including Call of Duty, Overwatch, Rainbow 6, PUBG, and PUBG Mobile among others. Through its upcoming Beta launch, 4D Sight is now providing this cutting-edge technology and monetization model to creators, enabling audiences to avoid interruptive advertisements such as banners, shoutouts, and midroll ads. 4D Sight’s technology inserts ads directly into live video streams without any game engine or API integration with the game engine, which makes an appealing solution to the largest game publishers. And, by deeply embedding ad units into the video, 4D Sight delivers truly ad blocker resistant ad formats.
“No one likes interruptive ads which is why 82% of GenZ skip ads and 72% of North Americans use ad blockers” said Founder and CEO Erhan Ciris. “It’s imperative for the future of the creator economy that monetization become seamless and allow brands to have big payoffs in terms of loyalty and long-term love.”
4D Sight has backing from several strategic investors including Kevin Lin (co-founder of Twitch), Riot Games, UC Berkeley SkyDeck, Jeff Vinik (Tampa Bay Lightning), PKO Investments, along with global gaming marketing and management company Loaded and major creators Shroud, iiTzTimmy, Sjokz and Quarterjade.
"Loaded leads the industry in terms of creator monetization and we enjoy a unique vantage point to evaluate new market entrants,” says Josh Swartz, CEO of Loaded. “Tools like 4D Sight will unlock a new layer of the creator economy, promoting more of the programmatic buys that we see in other entertainment verticals, without disrupting the direct creator-to-consumer experience that makes the live streaming and gaming space so magical. For both our firm and creators who were excited by the partnership, we’re eagerly anticipating the next steps for the 4D Sight team. They have an opportunity to profoundly impact our industry.”
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About 4D Sight
4D Sight is a California based deep video monetization platform with a background in deep learning. 4D Sight has graduated from UC Berkeley SkyDeck Accelerator in Spring 2020 with leading game publishers as clients who were looking for alternative ways to monetize their virtual esports leagues during early days of the pandemic. It was started in 2020 by Founder and CEO Erhan Ciris, the company is now focused on democratizing its patented technology for the creator economy.
Press Contact
42West/BHI for 4D Sight
Rayvon Hill
[email protected]
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