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Investment secured, will "propel micropublishing vision".
July 15, 2024
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Oro Interactive :
Belgium, July 9th, 2024 – Oro Interactive, after successfully publishing horror co-op game Murky Divers, is thrilled to announce an investment from ForsVC. The funding will enable Oro Interactive to expand its strategy as a micropublisher focusing on catchy, creator-focused games, reshaping the publishing landscape for studios and solo developers.
As a micropublisher, Oro Interactive is redefining the traditional game publishing model. By assuming the promotion responsibilities and covering associated costs, Oro Interactive offers developers a larger than usual revenue share, ensuring that more revenue stays with the creators. This innovative approach caters to studios and solo developers who do not require project funding but are seeking a partner who can amplify their games’ reach without taking a significant portion of their profits. Fair terms, creator-focused, and full creative freedom.
“Oro Interactive is committed to providing a valuable alternative in the evolving publishing landscape,” said Sam De Boeck, CEO of Oro Interactive. “Our goal is to offer a model where developers retain more of their revenue while still benefiting from the extensive promotional efforts that a dedicated publisher can provide. With ForsVC's support, we are more equipped than ever to drive this vision forward and foster a more invested and motivated partnership with our developers.”
The investment from ForsVC comes at a pivotal time as Oro Interactive continues to expand its portfolio of games designed for the content creator community, with a special focus on the horror genre. This investment will support the company's efforts to bring more innovative and engaging games to market, ensuring that developers have the resources and support needed to succeed.
“Our partnership with Oro Interactive aligns with our mission to support forward-thinking companies that are transforming the game industry,” said Eric Diepeveen, Venture Partner at ForsVC.
In addition to its micropublishing ventures, Oro Interactive continues to operate actively as a marketing and PR agency. The company is expanding its collaboration with studios and publishers, leveraging its expertise to deliver impactful promotional strategies and public relations support.
About Oro Interactive
Oro Interactive is a hybrid company acting as both a micropublisher and a marketing/PR agency. As a micropublisher, Oro Interactive focuses on catchy, content-creator-focused games with an affinity for horror. As an agency, Oro Interactive provides top-tier marketing and PR services for all game genres, collaborating with studios and publishers to deliver impactful promotional strategies.
https://www.orointeractive.com/
About ForsVC
ForsVC is a vibrant 18-million-euro fund based in Belgium, dedicated to catalyzing the growth of Game Studios and GameTech companies in Belgium and neighboring countries. Founded by Howest, Cronos Group, and BNP Paribas Fortis Private Equity, the fund is committed to nurturing innovation and fostering the gaming ecosystem in the region.
For further information, please contact:
Sam De Boeck via [email protected]
Eric Diepeveen via [email protected] or Arne Ottoy via [email protected]
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