Thirty super-fans helped Pokémon beat the record for longest unboxing livestream (video), celebrating the release of the Trading Card Game expansion Scarlet Violet—Surging Sparks
November 26, 2024
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
The Pokémon Company :
Nov. 26, 2024 – The Pokémon Company International has officially smashed the GUINNESS WORLD RECORDS title for the longest unboxing livestream (video) with the help of content creators from across Europe.
In a 24 hour back to back marathon, the content creators ripped open more than 1,500 booster packs, unwrapped – and sometimes fashioned a haul of Pokémon Center and Licensed Pokémon products during the course of the stream – with hundreds of products unboxed and an estimated 20,000+ cards revealed in total.
Pikachu even made an appearance to celebrate reaching the 24-hour mark with the devoted streamers and joined them in accepting the official Guinness World Records certificate.
Pokémon fans can catch up on the whole day worth of amazing reveals on Pokémon’s Twitch and should keep their eyes peeled for further product giveaways on content creators channels in the next two weeks.
Tens of thousands of cards revealed during the livestream will also be carefully curated into binders to create incredible collections of Trading Card Game cards that will be donated to charities ahead of the holidays, including Barnardo’s in the UK.
“It’s been an incredible 24 hours of pack opening, and we’re thrilled to have achieved such an ambitious GUINNESS WORLD RECORDS title alongside an amazing team of content creators,” said Peter Murphy, Senior Director, Marketing at The Pokémon Company International.
The attempt was made to celebrate the release of the latest expansion in the bestselling Pokémon Trading Card Game (TCG), Scarlet & Violet – Surging Sparks – on sale now at participating retailers worldwide, including Pokémon Center, the premier online destination for official Pokémon merchandise.
In the Pokémon TCG: Scarlet & Violet—Surging Sparks, players can continue to discover beautifully radiant Stellar Tera Pokémon ex, including Pikachu ex with its strikingly powerful Topaz Bolt attack. Fans of The Hidden Treasure of Area Zero Part 2: The Indigo Disk will notice that in this expansion, they can collect and battle with cards themed around the Terarium — the artificial paradise first introduced in the DLC for the Pokémon Scarlet and Pokémon Violet video games — and discover the towering Alolan Exeggutor as a Stellar Tera Pokémon ex alongside other powerful Dragon-type Pokémon.
Scarlet & Violet—Surging Sparks is now available in booster packs, Elite Trainer Boxes and special collections at Pokémon Center and participating retailers worldwide. Select products from the expansion are now available at Pokémon Center in the U.K., the U.S., Canada, Australia and New Zealand, including the Scarlet & Violet—Surging Sparks Pokémon Center Elite Trainer Box.
In addition, Scarlet & Violet—Surging Sparks is now digitally playable via the Pokémon TCG Live app for iOS, Android, macOS and Windows devices. Trainers can collect and battle with new Stellar Tera Pokémon ex and receive in-game bonuses when logging in to the app.
To learn more about the Pokémon TCG, please visit Pokemon.com/TCG.
ENDS
Notes to Editors:
Please contact [email protected] with any enquiries.
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