Main Character Max Caulfield Captures the Truth and Steps Into Action With Two Iconic Brands
August 14, 2024
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Square Enix :
LONDON, UK (Aug. 14, 2024) – SQUARE ENIX® is partnering with both Polaroid™ and Dr. Martens™ to feature the timeless Polaroid Now camera and classic Dr. Martens 1460 Smooth leather cherry red boots in the upcoming LIFE IS STRANGE: DOUBLE EXPOSURE video game. LIFE IS STRANGE: DOUBLE EXPOSURE will launch on Xbox Series X|S consoles, PlayStation 5® and PC via Steam and Windows Store on Oct. 29, 2024. The game will also release on Nintendo Switch™, with more information to follow.
Here are details about how each brand will be integrated into the gameplay experience:
POLAROID
Max Caulfield, professional photographer and investigator of supernatural mysteries, has never lost her love for instant photography. In LIFE IS STRANGE: DOUBLE EXPOSURE, Max uses the Polaroid Now Generation-2 iType camera to create beautifully imperfect in-game images in the iconic Polaroid style.
This classic, analog instant camera also comes with a double exposure feature that is deeply integrated with both the game’s Polaroid photography mode – and the story! Look for the camera featured prominently in the game, as well in real life at https://www.polaroid.com/products/polaroid-now.
DR. MARTENS
In LIFE IS STRANGE: DOUBLE EXPOSURE, Max Caulfield wears a pair of Dr. Martens 1460 Smooth leather cherry red boots as she pursues the truth behind the tragic mystery that is at the center of the game’s story.
Equally at home taking photographs in abandoned buildings or exploring the Caledon college campus in search of clues, Max’s choice of boots is a natural extension of her style and character.
Max will showcase different colors of the 1460 ankle boots through the alternate Outfit Packs, with a variety of stylish and cosplay outfits available across all three editions of the game.
LIFE IS STRANGE: DOUBLE EXPOSURE
Max Caulfield, photographer-in-residence at the prestigious Caledon University, discovers her closest new friend, Safi, dead in the snow. Murdered. To save her, Max tries to Rewind time – a power she’s not used in years… instead, Max opens the way to a parallel timeline where Safi is still alive, and still in danger! Max realizes the killer will soon strike again – in both versions of reality. Only Max can Shift between the two parallel timelines to solve and prevent the same murder.
LIFE IS STRANGE: DOUBLE EXPOSURE will be available in three editions; Standard, Deluxe and Ultimate. Full details about each edition can be found at lifeisstrange.com.
Players can pre-order the LIFE IS STRANGE: DOUBLE EXPOSURE Ultimate Edition now to gain Early Access to Chapters 1 and 2 starting on Oct. 15, 2024, two weeks ahead of the release of the full game.
Read more on the Life is Strange website: https://lifeisstrange.square-enix-games.com
Pre-order LIFE IS STRANGE: DOUBLE EXPOSURE: https://lifeisstrange.square-enix-games.com/en-us/games/life-is-strange-double-exposure/buy
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About Polaroid
Polaroid was founded in 1937 by Edwin Land as an icon of innovation and engineering. The company’s launch of the Polaroid Land camera in 1947, which marked the genesis of instant photography, and subsequent introduction of the breakthrough Polaroid SX-70 camera in 1972 and many others, would firmly cement Polaroid’s standing as a technological pioneer and cultural phenomenon during its peak. However, at the turn of the century, the company would be faced with new realities surrounding digital technology’s swift rise and ceased the production of instant film in 2008. But that was short-lived; a dedicated group of instant photography fans would save the last Polaroid factory in the Netherlands under the name ‘The Impossible Project,’ paving way for the eventual rebirth of the original ‘Polaroid’ brand in the years following.
Today, Polaroid is in pursuit of unlocking the beauty in everyday life with instant photography tools that empower creators across the globe to capture meaningful moments. With recent introductions like the world’s smallest instant camera, the Polaroid Go camera, and the world’s first instant camera with built-in manual controls, the Polaroid I-2 camera, the company that we have come to know and love for over 80 years is rooted back in the spirit of analog innovation for the modern age.
For more information on Polaroid, visit www.polaroid.com.
About Dr Martens
The first pair of Dr. Martens boots rolled off the production line on the 1st April 1960. With its trademark yellow stitch, grooved sole and heel-loop, it was a boot for workers, initially worn by postmen and policemen; comfortable, durable and lightweight in comparison to its competitors at the time. Throughout Dr. Martens history, the brand has been adopted and subverted by diverse individuals, musicians, youth cultures and tribes. These are the people who stand out from the crowd and their journey of self-expression has always been accompanied by a pair of DM's.
The simple silhouette allows people to customise each pair; whilst on a utilitarian level their famous durability and comfort make them ideal footwear for the world of gigs and street fashion. On an emotional level, they are a flag of attitude and empowerment. The Northamptonshire factory where it all began still exists to this day, in the village of Wollaston. A specific range of 'Made In England' products are manufactured here by a small, close-knit team of people schooled in traditional shoe-making and a process that hasn't changed since our first pair six decades ago.
For more information, please visit http://www.drmartens.com.
About Square Enix External Studios
Square Enix External Studios is a London based development and publishing group that works with top development studios across the world, establishing new intellectual properties and developing new franchises within the umbrella of Square Enix Holdings. Square Enix External Studios have been responsible for multiple games including the Just Cause® and Life is Strange® series, Outriders®, as well as titles such as Batman: Arkham Asylum® and Sleeping Dogs®.
About Square Enix, Inc.
Square Enix, Inc. develops, publishes, distributes and licenses SQUARE ENIX® and TAITO® branded entertainment content throughout the Americas as part of the Square Enix group of companies. The Square Enix group of companies boasts a valuable portfolio of intellectual property including: FINAL FANTASY™, which has sold over 185 million units worldwide; DRAGON QUEST®, which has sold over 88 million units worldwide; and the legendary SPACE INVADERS®. Square Enix, Inc. is a U.S.-based, wholly owned subsidiary of Square Enix Holdings Co., Ltd.
More information on Square Enix, Inc. can be found at https://square-enix-games.com
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© SQUARE ENIX
STEAM is a registered trademark of Valve Corporation
"PlayStation", "PS5", and "PS4" are registered trademarks or trademarks of Sony Interactive Entertainment Inc.
Nintendo Switch is a trademark of Nintendo.
The POLAROID trademarks and product designs belong to Polaroid, used under license.
Airwair, the AirWair ball and “Airwair with Bouncing soles” are trademarks of Dr. Martens Airwair Group limited and its subsidiaries. Dr. Martens and DM’s are registered trademarks used under license. The Dr. Martens Airwair logo is a trademark used under license.
All other trademarks are properties of their respective owners.
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