Global games leader continues to grow with opening of Spanish studio hub
May 17, 2022
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: Product Madness
Barcelona, 17 May 2022 – Product Madness, one of the world’s largest mobile games studios, is pleased to announce the establishment of its latest mobile game development hub in Barcelona to further power its growth.
The company is part of global games powerhouse Pixel United, the mobile-first games business of Aristocrat Leisure Ltd (ASX:ALL) that employs more than 3,000 people worldwide. As Product Madness continues to expand its market-leading position in the free-to-play social casino segment, it has opened a new studio location in Spain, with plans to significantly expand the Barcelona team over the next few years.
Product Madness first opened its doors in 2007 and today its stable of top-grossing games includes Lightning Link, Cashman Casino and Heart of Vegas, entertaining millions of players around the world every week. Having tripled in size over the last three years, the company’s latest venture in Barcelona represents its fifth international hub, with further studio locations in London (UK), Lviv (Ukraine), Tel Aviv (Israel) and Gdansk (Poland).
Jesus Bosch, Managing Director of Product Madness in Spain comments, "We're thrilled to open our latest studio hub in Barcelona, a cultural and creative city that is also a well-known hub for games talent. We have such a diverse number of opportunities, and I can't wait to grow our team in Barcelona, adding to Product Madness’ world-class creative, technical and commercial capabilities.”
Product Madness has also become a member of DEV (Asociación Española Empresas Desarrollo Videojuegos), which represents Spanish and international video game development companies based in Spain.
“At DEV we are delighted to welcome Product Madness, a developer and publisher with extensive experience in mobile titles with a global portfolio of free-to-play games and more than 800 professionals worldwide. Their project represents a great opportunity for the video game sector in Spain, with a very positive projection for the coming years”, says Antonio Fernández, General Secretary of DEV.
“As our global footprint continues to expand, we’re delighted to establish our latest studio in Barcelona, Spain.” added Yoav Ecker, MD and president at Product Madness. "In addition to contributing to the development of our leading mobile-first games titles, we're committed to supporting the long-term professional development of the very best talent in our fast-growing, creative industry, and offer a programme of innovative initiatives to help launch great games and global careers alike".
Product Madness attributes its success to the talent of its diverse, global team and is deeply committed to fostering a strong people-first culture in each of its studio locations around the world. Recognising Spain’s deep talent pool and internationally recognized programmes in employee training and tech incubation, the establishment of Product Madness’s Barcelona base represents another hugely exciting step for the business.
For more information contact:
Chris Glover - [email protected]
About Product Madness
Founded in 2007, Product Madness is one of the world’s largest mobile game studios. With a global presence, it is today a top-grossing leader in free-to-play social casino mobile games, entertaining players around the world with titles such as Heart of Vegas, Cashman Casino, Lightning Link and FaFaFa Gold. It remains a top-grossing game on Facebook’s charts and continues to capture mobile markets around the globe. Product Madness is part of Pixel United, the free-to-play, mobile-first video games business of Aristocrat Leisure Ltd (ASX: ALL), which employs more than 3,000 people in 18 locations around the world.
About Pixel United
Pixel United is the free-to-play, mobile-first video games business of Aristocrat Leisure Ltd (ASX: ALL). A top publisher in Tier 1 western mobile markets, Pixel United is driven by a purpose to build the best games and drive positive change. Pixel United has three major operating businesses that span multiple key game genres: Product Madness (London), Plarium Global (Israel) and Big Fish Games (USA). As a global business with a growing team of 3,000 people in 18 locations worldwide, Pixel United leverages its LiveOps, in-house development, business intelligence and marketing capabilities and strong investment in talent to fuel its performance and deliver sustainable long-term growth. www.pixelunited.com
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