Another one headed to mobile phones.
November 3, 2004
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Overloaded | DUPUIS (publisher of the printed cartoon strips LARGO WINCHTM) and Overloaded | Fun Everywhere (leading developer and publisher of video games for mobile phones), have signed a deal for the development and exploitation of the well known cartoon strip and TV character LARGO WINCHTM on mobile phones. The first revolutionary mobile game LARGO WINCHTM will be available for download to mobile phones before February 2005 and available at operators and mobile portals around the world.
LARGO WINCHTM is a well-known international cartoon strip (http://www.largowinch.com) since 1990. DUPUIS has developed already 13 LARGO WINCHTM titles and is continuously publishing new albums. The most recent album was released in June 2004 and the next album is expected by the end of 2005. Various spin-offs of the Largo Winch character has been marketed, e.g. TV series: Belgium (Kanaal 2 and RTL), The Netherlands (Net5), France (M6), and other European territories). Merchandising is also well developed (stationery, bags, phone cards, board games, etc...)
"Bringing LARGO WINCHTM to mobile phones is an opportunity for fans across the world to enjoy the character and adventures not only in their cartoon strips and on TV but also on the move" says Isabelle Denis, International Licensing Manager, DUPUIS. The LARGO WINCHTM cartoon strip has been available since 1990, millions of comic books have been sold worldwide. The strips are highly rated by readers and the press around the world; Proximus, the largest Belgium telecom operator has a special section on LARGO WINCHTM at its website at http://live.proximus.be/en/Services/More/MOR_Largo.html
Ashu Mathura, Managing Director Overloaded, "We feel very comfortable that we can develop a series mobile action/adventure games around LARGO WINCHTM that comes very close to the cartoon and TV experience. Our previous experiences with transferring traditional TV, cartoon or PC brands on mobile games (for example Big Brother (www.overloaded.com/bigbrother), Fear Factor (www.overloaded.com/fearfactor), Xyanide, www.overloaded.com/xyanide) give us the opportunity to target upcoming cell-phone models with accelerated graphics and entertainment experience. Overloaded has the distribution channels and world wide marketing strength to make the LARGO WINCHTM brand also successful on mobile phones".
About DUPUIS
DUPUIS is a company established in 1898, based in Charleroi, Belgium. Dupuis is Europe's biggest and most prolific comic book publisher, especially known for the Smurfs, Lucky Luke, Spirou/Robbedoes and many more.
Dupuis ' major businesses are publishing, licensing & merchandising, TV productions (animation and live-action), TV-distribution, marketing and promotional campaigning, direct marketing, multimedia and web production.
Dupuis handles the worldwide rights of properties such as Largo Winch, Cédric, Kid Paddle, Spirou/Robbedoes,..just to name a few
About Overloaded | Fun Everywhere!
Overloaded, an Endemol Group company, is a leading developer and publisher of video games for mobile phones. Overloaded develops mobile video games in JAVA, Symbian, BREW and I-mode technologies. Popular mobile games develop and distributed by Overloaded are, among others, FearFactor - Helicoper Flag Snag, Fear Factor - H2O Challenge, BigBrother - The Games, BigBrother Directors Cut, Deal or no Deal, Dragon Skies, Dan Parks Decathlon, Xyanide, Fantom Overdrive and Resistance EP1. Overloaded strategic wireless partners include T-Mobile, Vodafone, Orange, Telefonica, Proximus, Cosmote, TIM and many others. Overloaded is headquartered in Amsterdam, The Netherlands. For more information, please visit us at www.overloaded.com.
The Endemol Group, with its head offices in the Netherlands, has subsidiaries and joint ventures in 25 countries, including the major European markets, the United States, Latin America, South Africa and Australia.
Contact
Ashu Mathura, Managing Director Overloaded,
mobile: +31 6 53 78 78 04
email: [email protected]
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