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Return Entertainment and Aethir Announce Alliance to Democratize Cloud-Native Smart TV Gaming

The revolution has begun and finally "cloud-native smart TV gaming" can become truly democratised.

game_press

August 21, 2024

3 Min Read

[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

Return Entertainment :

21.08.2024 – Return Entertainment, a cloud-native gaming and entertainment company, and Aethir, the leading provider of enterprise-grade GPUs-as-a-service, are announcing a strategic solution to enhance scalable, latency-resistant cloud gaming on smart TVs. This solution will enable streaming service providers, manufacturers, and TV operators, with the ability to bring more cinematic streaming game experiences to every living room around the world.

Return Entertainment’s smart TV cloud gaming platform recently launched its debut game, Rivals Arena, on Samsung TVs in the US, as the first go-to-market partner for Return Entertainment. Designed to be compatible with various smart TV platforms, this solution makes gaming accessible to a wider audience by using smartphones as controllers, allowing users to play on TVs by simply scanning a QR code.

With demand for seamless, immersive gaming experiences projected to grow 14% by 2027, the integration of Aethir's decentralized GPU cloud infrastructure to power Return Entertainment’s games aims to provide cost-effective, cinematic gaming experiences for gamers globally. With nearly one billion smart TVs in use worldwide—only a fraction of which are connected to gaming consoles—this integration unlocks a massive untapped new audience for the gaming industry.

Aethir's decentralized enterprise-grade cloud computing network provides powerful, low-cost GPU resources for cloud gaming development and streaming platforms. Boasting the largest fleet of NVIDIA H100 Tensor Core GPUs in the Web3 industry, Aethir ensures that developers, including Return Entertainment, have the computational power necessary to create and distribute scalable, high-quality gaming experiences worldwide.

By offloading GPU-intensive workloads to the cloud with Aethir, Return Entertainment enables players to enjoy state-of-the-art games with only a basic, stable internet connection, making premium cloud gaming more accessible than ever. The combination of Aethir's GPU expertise with Return Entertainment's streaming technology presents a complete turnkey solution for delivering big-screen gaming to mainstream TV audiences across the globe.

"Return Entertainment's cloud gaming platform, powered by Aethir's distributed GPU infrastructure, is a match made in heaven," said Vesa Jutila, CEO of Return Entertainment. "By combining our strengths, we're creating a one-stop solution for cloud-native smart TV gaming."

Paul Thind, CRO of Aethir echoes this sentiment, saying “We are incredibly proud of this collaboration. By leveraging our combined technologies, we aim to capture global attention around the smart TV gaming experience.”

"Aethir is dedicated to democratizing access to high-end gaming," said Daniel Wang, CEO of Aethir. "This integration with Return Entertainment represents a significant milestone in our mission to advance cloud gaming technologies."

For more information on Return Entertainment and Aethir, please visit https://returnentertainment.com/ and www.aethir.com, or contact Vesa Jutila at [email protected].

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About Return Entertainment

Return Entertainment develops cloud-native technology and games for the next wave of mass entertainment - smart TV cloud gaming. Designed for mainstream consumers, players can enjoy big screen playtime by using their smartphones as controllers. Return Entertainment is backed up by Sisu Game Ventures, Bitkraft Ventures, Vgames, 1Up Ventures, SMOK Ventures and Samsung Next.

About Aethir

Aethir is the leading DePIN, Enterprise-grade, AI-focused GPU-as-a-Service provider in the market. Leveraging a highly distributed cloud computing infrastructure allows GPU providers to serve AI and gaming customers at scale. 
Aethir aims to serve enterprise AI and gaming clients who need the world’s most powerful AI chips at scale and also to support hundreds of thousands of cloud gaming players with best-in-class experiences around the world. All of this is accomplished with a decentralized architecture, bringing the GPU cloud to the community and making computing accessible for all.

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