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Riot Games and Gaming Browser Opera GX Introduce New Global Partnership To Enhance League of Legends Esports Viewing Experience
Opera GX browser set up to give 'League of Legends' viewers an "enhanced... viewing experience".
game_press
September 9, 2024
4 Min Read
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Riot Games :
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TLDR: Riot Games has reached a new multiyear global partnership agreement with Opera GX, making the gaming-first brand the Preferred Browser Partner of LoL Esports Global Events.
What you need to know:
The new global partnership between Riot Games and Opera GX will come to life across a number of fan-facing touchpoints during the 2024 League of Legends World Championship, beginning September 25:
Opera GX will be Presenting Partner of “Worlds Unlocked,” a curated bundle of limited edition physical and in-game items celebrating Worlds 2024. Physical products within the Worlds Unlocked Collector’s Edition are entirely exclusive and unavailable for purchase outside of the set.
For the first time ever, the Co-Streamer Hub powered by OperaGX will serve as an interactive directory of more than 75 co-streamer channels. This will allow fans to see all the co-streaming options in one centralized location and allow them to filter for creators in their language of choice.
The Opera GX browser will offer a fan friendly, comprehensive viewing experience, including easy navigation through all Worlds content and matches, enhanced stats, custom mods, and digital drops.
Quote from David Mulhall, Head of Global Esports Partnerships at Riot Games:
“Opera GX is the ideal partner for LoL Esports as they are a brand built for players, by players, and there’s no better time for us to showcase our new collaboration than during Worlds. We’re thrilled for the opportunity that this partnership brings to reimagine what an immersive and dynamic esports fan experience looks like, and we see this year as just scratching the surface of what’s possible for our brands to create together.”
Quote from Maciek Kocemba, Product Director at Opera GX:
“We’re not just another sponsor. We’re gamers ourselves, and we understand the deep connection fans have with their favorite teams and players. Our partnership is about giving power to the communities Riot has built – creating a space where fans can connect, engage, and express their passion in meaningful ways. We’re excited to push the boundaries of what a sponsor can be, and this is just the beginning.”
About Riot Games
Riot Games was founded in 2006 to develop, publish, and support the most player-focused games in the world. In 2009, Riot released its debut title, League of Legends, to worldwide acclaim. League has gone on to be the most-played PC game in the world and a key driver of the explosive growth of esports. With League in its second decade, Riot is continuing to evolve the game while delivering new experiences to players with Teamfight Tactics, Legends of Runeterra, VALORANT, League of Legends: Wild Rift, Riot Forge, and multiple work-in-progress titles. Riot is also expanding the world of Runeterra through multimedia projects across music, comic books, board games, and Arcane, its popular animated series. Founded by Brandon Beck and Marc Merrill, and led by CEO Dylan Jadeja, Riot is headquartered in Los Angeles, California, and has 3,000+ Rioters in 20+ offices worldwide.
About League of Legends Esports
League of Legends Esports (LoL Esports) is the pinnacle of competitive gaming, attracting the attention of millions of fans since [2011]. Accessible worldwide through live events as well as digital and traditional channels, it is one of the most-watched forms of sports entertainment on the planet. With leagues representing regions from around the globe and high-impact tournaments like the Mid-Season Invitational and the League of Legends World Championship, LoL Esports offers players a platform to pursue esports as a meaningful and rewarding life pursuit. For more information, please visit LoLEsports.com.
About Opera GX
Browser developed by Opera [NASDAQ: OPRA]. Since its inception in 2019, Opera GX has quickly become the browser of choice for millions of gamers seeking a more custom internet experience. Along with countless customization options including color themes, sound effects, background music, and a gaming-inspired design, GX includes CPU, RAM and Network Bandwidth limiters that make the browser less resource-hungry and leave more of the computer’s resources for gaming. The browser also includes a Hot Tabs Killer feature, which lets users kill the most resource-draining tabs, and GX Cleaner to purge those old unwanted files.
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