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Singularity 6, MADRINAS Party-Up for Community-Focused Palia ‘Chapaaccino’ Coffee Collab

The Unique Partnership Pairs Coffee with Cozy and Directly Engages Palia’s Massive Community of Dedicated Players

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July 11, 2024

4 Min Read

[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

Updog Strategies :

LOS ANGELES – Picture the most pleasant weekend imaginable: sleeping in, snuggling up with a cup of coffee, and diving into your favorite cozy game. Video game developer Singularity 6 and coffee-maker MADRINAS understand this well, and have teamed up to create the ‘Chapaaccino,’ a Palia-themed vanilla bean cold brew coffee.

Palia is the cozy online community sim game where players can party-up with friends, explore a whimsical world, or just relax and decorate their homes. Palia’s gameplay is very wholesome, and the coffee partnership with MADRINAS brings a real-life element to the game’s innate coziness that players have been asking for. The highly-requested Chapaaccino collaboration taps into Palia's massive playerbase of more than 4 million Palians, a dedicated and highly engaged Discord community of 325,000 members, and a roster of more than 100 active content creators. And the best part: players who order the Chapaaccino coffee in real life will receive a limited time-exclusive of two Stackable Chapaa Pillow plushes in-game.

“The partnership brings the coziness and community spirit of Palia into the real world through a delightful coffee experience, said Yu Sian Tan, VP of Business Strategy at Singularity 6. “Palia is all about creating warm and memorable experiences, and this collaboration allows our community to enjoy a taste of that in-game experience in their daily real-world lives.”

The Chapaaccino Vanilla Bean Cold Brew is part of a product lineup that includes a Palia Limited Edition Collector’s Box, complete with the Cold Brew, a branded Palia shaker cup, and a collectable card with a game code redeemable for two in-game stackable Chapaa pillow plushies.These products are purchasable now at Madrinas.com, with the Collector’s Box priced at $34.99 and the single Vanilla Bean Chapaaccino Cold Brew at $19.99.

MADRINASis also launching a community-funded Shaker Snuggler project where fans will be able to join in a campaign goal to fund a Chapaa-shaped Shaker Snuggler. Once funded, the Chapaa Shaker Snuggler, which could provide a warm embrace to your cold brew, will be purchasable for $59.99 as a bundle with the Palia Chapaaccino Collector’s Box.

“The MADRINAS Creator Program, the MADFam, loved Palia from the very beginning, so our team started playing it,” said MADRINAS CEO Alex Davis. “We quickly realized it was a no-brainer to bring a Vanilla Bean Chapaaccino to life.”

“The Chapaaccino and Shaker Snuggler is a celebration of Palia’s vibrant and passionate community,” said MADRINAS Community Manager and avid Palia player, Kellie Walker. “We are so excited for everyone to try it.”

Dedicated Palians and coffee lovers can order the Vanilla Bean Chapaaccino now at https://madrinas.coffee/palia. And the cozy multiplayer community sim game Palia is available now on PC via Steam, Epic Games Store, GeForce Now and https://palia.com. Palia is also available to play on the Nintendo Switch. For more information on Palia, including the game’s referral system and rewards, please visit https://palia.com, join our Discord server for the latest updates directly from the team, subscribe on YouTube and Twitch, and join the conversation with #playPalia on Twitter (@playPalia), Instagram (@playpalia), and TikTok (@playpalia).

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ABOUT SINGULARITY 6
Singularity 6 is a game development studio based in Los Angeles, California. The studio’s mission is to forge alternate worlds that deepen players' lives. Inspired by their personal stories of identity, friendship, and online social experiences, Singularity 6 is putting together an immersive online world where players can feel like they truly belong. As of July 2024, Singularity 6 is a wholly-owned subsidiary of Daybreak Game Company. For more information, please visit https://www.singularity6.com/.
 
ABOUT MADRINAS
MADRINAS is MADNESS. The specialty cafe has broken free from the constraints of brick & mortar and is now available for anyone and everyone wherever they are in the world. Discover specialty cold brew lattes, charged refreshers, whole bean coffee, and boba tea shipped directly to your door. Started by two brothers on a mission to flip the specialty cafe upside down, MADRINAS ships worldwide via their webstore (www.madrinas.com).

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