The Bear Is Announced As The Face And Fur Of Nintendo DS

Nintendo | Wednesday 9 March 2005 - Today, Nintendo unveiled The Bear, of Channel 4's Bo'Selecta!, as the face of the revolutionary new gaming console, Nintendo DS. The Bear touched, rubbed and blew the crowd away, as he got to grips with the new handheld whilst sharing his sofa with four stunning female Nintendo fans.

The Bear was heard excitedly growling that: "This new machine is UNTOLD!!!"

With its dual screens, touch-screen technology, wireless gaming for up to 16 players, voice recognition and advanced full colour 3D graphics, fans across the UK are desperate to get their paws on it too.

Nintendo DS launches on Friday 11 March, however, five Virgin Megastores will be holding official midnight store openings on Thursday 10 March. London, Birmingham, Cardiff, Glasgow and Liverpool, will all be reopening their stores to let true fans be the first to own a Nintendo DS.

Click onto www.nintendo-europe-media.com for all of the most up to date official information on Nintendo.

-ENDS-

For further information about the event or Nintendo DS please contact Claire Jobe or Becki Strickland at the Nintendo press office on 020 7307 3103 or register on the Nintendo Extranet www.nintendo-europe-media.com

Notes to Editors/Picture desks:

1) Photography & beta footage is available of the photo call.

2) The midnight store openings will be held at the following locations:

Birmingham - 41-43 The Pavilion Shopping Centre, 28 The High Street

Cardiff - 7-9 Capital Arcade, The Capital, Queens Street

Glasgow - 235 Buchanan Street

Liverpool - 8-9 Tops Plaza, Clayton Square Shopping Centre

London - 14-19 Oxford Street