If you own a 'Doggie' you'll be welcome in the Metaverse.
March 11, 2022
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: Animoca Brands
After a triumphant debut in The Sandbox with the release of his first ever 10,000-NFT “Doggies” collection on Feb 22, 2022, Snoop Dogg is now about to leave another major footprint in the metaverse. The Doggies will be playable as avatars in The Sandbox starting March 16.
Owners of the Doggies NFTs will be able to play as their unique Snoop Dogg character throughout The Sandbox’s Alpha Season 2, starting of course with Snoop’s very own experience, “Snoop Dogg’s Foreplay”.
The experience will allow all players to visit Snoop Dogg’s virtual mansion and interact with characters from his universe, taking on challenges and solving puzzles along the way.
It is the first time custom NFTs are playable in The Sandbox, a step further into integrating brands and IPs in the metaverse in new and innovative ways. Through the ability to use NFTs as avatars, The Sandbox allows IPs and brands to transcend their traditional media and experiential offerings and engage with their audiences in brand new ways.
This new feature demonstrates the kind of value-add NFTs can provide, and creates another use case for this technology, paving the way for more interoperability among the different LANDs within The Sandbox and beyond.
About The Sandbox
The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real estate demand having partnered with major IPs and brands including Warner Music Group, Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, CryptoKitties, and more. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. For more information, please visit www.sandbox.game and follow the regular updates on Twitter, Medium, and Discord.
About Animoca Brands
Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification. It develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Formula 1®, Disney, WWE, Power Rangers, MotoGP™, and Doraemon. The company has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Bondly, and Lympo. Animoca Brands has a growing portfolio of more than 150 investments in NFT-related companies and decentralized projects that are contributing to building the open metaverse, including Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit www.animocabrands.com or follow on Twitter or Facebook.
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