'For Rent' expansion promoted with pop-up fake estate agent stunt.
December 7, 2023
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
EA :
To celebrate the launch of the highly-anticipated expansion pack, The Sims 4 For Rent, Electronic Arts has brought the magic of The Sims 4 to life with the opening today of Landgraab & Son(s) Estate Agents, an immersive pop-up installation, in Central London.
For Rent will allow players, for the first time ever, to experience what it means to be a property manager in The Sims 4. Landgraab & Son(s) brings this gameplay element into the real world, giving guests the chance to put themselves into the shoes of a property mogul for the day!
Over the course of the 7th and 8th December, visitors to Landgraab & Son(s) can immerse themselves in the world of The Sims 4 – and get hands-on with the newest expansion pack, Simify themselves in pictures, and interact with their favourite characters from The Sims in real life!
Limited tickets are available for coverage purposes, please reach out to the team for more information.
The Sims 4 For Rent Expansion Pack is now available on PC via EA app, Mac® via Origin, Epic Games Store and Steam®, PlayStation®5, PlayStation®4, Xbox Series X|S and Xbox One systems. For more information on The Sims 4 For Rent, please visit https://www.ea.com/games/the-sims/news/for-rent-expansion-pack.
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For media inquiries, please contact Premier at [email protected]
Newsroom & Assets
The Sims newsroom is HERE.
The Sims 4 For Rent gameplay assets can be found HERE.
About The Sims 4
Celebrating nine years of endless possibilities, The Sims 4 has brought players the power to express themselves through video games in a way that is most authentic and meaningful to them. The Sims 4 is the #1 PC game in the US played by female gamers, and life to date, has more than 78 million players worldwide. The Sims 4 is the ultimate life simulation game, and continues to be a source of great fun and joy for players looking to recreate life’s special moments.
In The Sims 4 For Rent Expansion Pack, players will have the opportunity to build and create a variety of dwellings, including townhomes, duplexes, apartments and more. Players will discover that close living quarters make for some of the most harmonious relationships that will either bring the community together or drive it apart!
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