Online pre-orders take off as TV campaign kicks in
December 2, 2004
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Gizmondo |
London, 2nd December 2004 - Gizmondo Europe Ltd (Gizmondo), subsidiary of Jacksonville, Florida-based Tiger Telematics Inc (Other OTC: TGTL), today confirmed pre-order figures following the first TV teaser campaign, which began airing on terrestrial, satellite and cable across Europe in the last couple of weeks.
Over 560,000 pre-orders have been recorded since the new official website www.Gizmondo.com went live on 29th October. The majority of pre-orders originated from outside the UK, apparently from early adopters trying to purchase units ahead of the US and pan-European roll outs, scheduled for Q1 2005 - further evidence of mounting anticipation across the globe.
Niclas Hermansson, Ogilvy Interactive, says: "Online activity has been increasing. We're now recording over 250,000 unique sessions a week on the website, and have had up to 500,000 hits a day. There were over 40,000 unique sessions recorded within two minutes of the first TV ad being aired."
"This is a fantastic affirmation of interest in Gizmondo," said Carl Freer, Managing Director of Gizmondo, "We believe that realistically at least a half of these pre-orders will move to retail sales as availability in the stores ramps up in each territory. Nevertheless, these numbers bode extremely well for Gizmondo."
The Gizmondo device and its games are currently launching in the UK during the fourth quarter 2004, and in Continental Europe and North American markets during the first quarter 2005. The Company cannot project the ultimate number of orders it may receive for the device.
The Gizmondo is powered by a Microsoft Windows CE.net platform, boasts a 2.8-inch TFT colour screen with a Samsung ARM9 400Mhz processor and incorporates the GoForce 3D 4500 Nvidia graphics accelerator. It provides cutting-edge gaming, multimedia messaging, an MP3 music player, Mpeg4 movie playing capability, a digital camera and a GPRS network link to allow wide-area network gaming. Additionally, it contains a GPS chip for location based services, is equipped with Bluetooth for use in multi-player gaming and accepts MMC card accessories.
About Tiger Telematics and Gizmondo
Gizmondo Europe Ltd. is an owned subsidiary of Tiger Telematics Inc (TGTL) and is the maker of Gizmondo, a next-generation mobile entertainment device. Set to launch in 2004, the gaming device includes built-in music, video, messaging and picture functions and GPS.
Tiger Telematics is a designer, developer and marketer of mobile telematics systems and services that combine global GPS functions and voice recognition technology to locate and track vehicles and people down to street level in countries throughout the world. The systems are designed to operate on GPS and are currently being marketed to GSM current and potential subscribers, primarily by the company's United Kingdom based subsidiaries.
For further information please contact:
Global Media:
James Beaven
Indigo Pearl
For and on behalf of Tiger Telematics, Inc. and Gizmondo Europe Ltd.
+44 208 964 4545
Michael Carrender, CEO
Tiger Telematics, Inc.
+1 904-279-9240
Except for historical matters contained herein, the matters discussed in this press release are forward-looking and are made pursuant to the safe harbour provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that these forward-looking statements reflect numerous assumptions and involve risks and uncertainties that may affect Tiger Telematics, Inc. and its subsidiary businesses and prospects and cause actual results to differ materially from these forward-looking statements. Among the factors that could cause actual results to differ are Tiger Telematics Inc.'s operating history; competition; low barriers to entry; reliance on strategic relationships; rapid technological changes; inability to complete transactions on favourable terms; and those risks discussed in the Company's filings with the SEC.
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