Strategic Partnership Will Bring the Hit Action RPG to North America and Europe; Pre-Registration Available Now For Android Devices
March 24, 2022
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: Tilting Point
NEW YORK -- March 24 -- Tilting Point, a leading free-to-play games publisher, has partnered with Korean developer Action Square to publish the popular mobile action role-playing game Three Kingdoms: Legends of War in North America and Europe. Tilting Point will use its expertise in East to West publishing to grow the audience of the game--which has already proven to be a success in South Korea, Japan and Australia--when it introduces the game to Western markets in 2022. Pre-registration for the game is available now on Android devices.
The partnership will see Tilting Point bring Three Kingdoms: Legends of War to North American and European players, providing expert services in app store optimization, marketing creatives and UA management, bolstered by Tilting Point’s $132 million annual investment user acquisition fund. Tilting Point currently has more than 40 developer partners and has great experience in boosting the global efforts of Korean publishers, having recently acquired the Korea based game developer AN Games, following their successful partnership to scale ASTROKINGS. Tilting Point has also partnered with Korean developers such as Clegames for Reign of Empires and Cinamon Games for Maybe: Interactive Stories. Tilting Point employs a staff of experts across the globe with teams in locations including in Seoul, South Korea.
“Action Square created an incredibly compelling game in Three Kingdoms: Legends of War, so its years-long success in its current markets is no surprise and we look forward to accelerating the global growth of the game,” said Samir Agili, president and Co-CEO of Tilting Point. “Utilizing our knowledge of the regions combined with our publishing and marketing expertise, we will introduce Three Kingdoms: Legends of War to a huge new audience, just as we have successfully done before in East to West partnerships.”
Three Kingdoms: Legends of War, an action RPG where players fight to control the battlefield in the classic, mythic war of the Three Kingdoms Saga, has been downloaded more than 3 million times in South Korea. Players can collect over 80 officers on their journey to defeat mystic beasts, and take part in battles ranging from one-on-one duels to the massive 50 vs. 50 alliance battles.
“We’ve been proud to create, support and grow Three Kingdoms: Legends of War over the past five years and know that with Tilting Point we will be able to scale the game in new Western markets,” said Action Square CEO, Yeonjun Kim. “Tilting Point has proven time and again that they can successfully publish Korean games in North America and Europe bolstered by their expertise in marketing and publishing for both Eastern and Western territories.”
Tilting Point has consistently accelerated success for mobile game developers, scaling their games through UA funding and management, app store optimization (ASO), ad monetization, platform deployment and more, then teaming up with existing partners to deepen relationships through co-development and M&A.
Three Kingdoms: Legends of War pre-registration on Android devices is available now here: https://play.google.com/store/apps/details?id=com.actionsquare.three.kingdoms.war
For more information on Tilting Point, visit: https://tiltingpoint.com
For more information on Action Square, visit: https://action2quare.com/eng/main/
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About Tilting Point
Tilting Point is a leading free-to-play publisher that powers up existing live games using deep marketing and product expertise, cutting-edge technology and a user acquisition war chest. Recognized as one of the top mobile game makers in the world by PocketGamer.biz in 2021, Tilting Point was founded in 2012, and has grown to a staff of over 400 people with offices in New York, Barcelona, Boston, Kyiv, Los Angeles, Seoul & San Diego. Tilting Point’s most successful games include SpongeBob: Krusty Cook-Off, Star Trek Timelines, and Warhammer: Chaos & Conquest.
About Action Square
Action Square was founded in 2012 with a mission to develop action-packed games for everyone to enjoy. Their first mobile ARPG game "Blade" was a major success in the Korean market. Since then, they've moved on to develop a sequel called "Blades of Three Kingdoms” and have several new projects under development for various platforms like Steam and Xbox.
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