UNO! MOBILE SPREADS WILDLY FESTIVE CHEER WITH CHARMING HOLIDAY-THEMED EVENTS AND MAJOR REWARDS

Mattel163 :

EL SEGUNDO, Calif., November 18, 2024 — Mattel163, the global game developer and publisher, is delighted to announce UNO! Mobile’s series of festive holiday events. With four special seasonal events offering hybrid fun in spades across November and December, as well as a rewards-filled winter holiday calendar, players can embrace the holiday cheer through unpredictable rounds of UNO! Mobile with friends near and far.

The first event in this series, Gobble Up is available now on UNO! Mobile through iOS and Android. The second Thanksgiving event, Baking Partners, will be available from November 25, and Christmas events Stack Match and Merry Cakes Partners will be available from December 9 and 23 respectively!

Gobble Up
Returning due to popular demand with a brand-new gameplay mechanic, Gobble Up serves as UNO! Mobile’s first heartwarming, Thanksgiving event of the year. Players can earn dice through competitive UNO matches, roll them to progress through the board, and help the turkey baker create scrumptious pies. This year, the event brings even more to gobble up with every dice roll, allowing players to collect all the items they pass on the board! Exciting rewards, such as coins and cool card packs, are up for grabs as well as an exclusive and rebellious Turkey medal for players who complete their pie.

Baking Partners & Merry Cakes Partners
Across Thanksgiving and Christmas, UNO! Mobile is celebrating spectacular teamwork this holiday season with two themed baking events Baking Partners and Merry Cakes Partners. Team up with friends and family around the world by playing with them in UNO matches, and collect cooking gloves for a scrumptious journey. Create up to 4 teams of two and spin the wheel together to earn points and assemble stylish festive cakes from the base up! Truly sweet rewards will be available from coins and card packs to exclusive Thanksgiving and Christmas avatar frames. Outstanding teams that complete all 4 cakes together will receive mega holiday rewards. Players can put their friendship to the test and experience festive baking fun with these UNO! Mobile holiday updates!

Stack Match
Featuring a merry mash-up of gameplay, UNO! Mobile’s Stack Match blends the classic rules of UNO and solitaire for wildly festive fun. The goal of Stack Match is simple - get rid of all cards from the table! Remove one card at a time by matching card numbers or colors like in UNO. Players can uncover hidden leaf cards and advance in Stack Match levels to win a generous stocking full of coins, card packs, and an exclusive Christmas-themed medal to celebrate all things merry!

For an extra special winter holiday treat, players can also earn in-game coins or card packs for every day they log into UNO Mobile, starting from December 1. Successfully mark all 25 days of the calendar and redeem a returning snowflake avatar filter and an adorable elk-themed Skip special effect, alongside an exclusive, new snowman medal! Plus, massive card packs to enhance festive moments! Then from December 28 to January 1, team up with friends in 2v2 rounds and complete team tasks to earn exciting souvenirs, including a "Happy 2025" themed avatar frame and a phrase to welcome the New Year together in style!

CEO of Mattel163 Amy Huang comments, “With over 300 million players globally and growing, UNO! Mobile's in-game events have always served as a bridge between cultures, uniting our diverse player base. Whether celebrating St. Patrick’s Day, Halloween, or The Day of the Dead, we aim to encourage players from different cultures to connect through play, wherever they may be. This year, we’re excited to invite players to engage in these upcoming festive events that celebrate the spirit of family and friendship! We look forward to bringing more joy through future updates and strengthening the bonds in our global community.”

About Mattel163
Mattel163 is a leading game studio creating highly engaging mobile games for a global audience.
Founded in 2017 as a joint venture between the iconic toy company Mattel and the Chinese internet giant NetEase, Mattel163 employs over 200 talented people in offices across Los Angeles, Hangzhou and Shanghai.
With more than 350 million downloads to date, Mattel163 is the name behind some of the highest-grossing and most engaging mobile games developed based on iconic toy IPs from Mattel as well as its own original IPs. Our current game portfolio includes UNO!™ Mobile, Phase 10: World Tour, Skip-Bo™ Mobile, and more to come very soon.

Join us in connecting the world through play!