"MOU collaboration" designed for "efficient marketing" of blockchain games and stuff like that.
March 25, 2022
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: WeMade
FOR IMMEDIATE RELEASE
An MOU collaboration between Wemade and YouAppi allows efficient marketing of Wemade’s blockchain games
Strengthens Wemade’s brand awareness by leveraging YouAppi's marketing solutions
YouAppi plans to provide aggressive campaigns for onboarded games on the WEMIX platform
Wemade, a South Korean game development company that is a frontrunner in the blockchain gaming sector, announces its MOU with YouAppi, an award-winning global integrated marketing platform service on 23 March 2022. Through this partnership, Wemade plans to tap on YouAppi’s mobile game marketing solutions to ensure efficient marketing of games onboarded onto the global blockchain gaming platform, WEMIX.
Founded in 2011, YouAppi is headquartered in San Francisco, USA, and is known for its retargeting campaigns and re-engagement marketing for mobile applications, including mobile games. It provides optimised mobile performance campaigns through data algorithms incorporating advanced big data and artificial intelligence technology for effective results. YouAppi has branches in 15 different countries such as Korea, China, Japan, and Singapore, recording significant growth every year.
Nancy Roberts, Chief Marketing Officer (CMO) of YouAppi said, “We are very happy to work with WEMIX, the world's leading blockchain game platform. We will focus on creating holistic campaigns in various fields so that mobile game companies on the WEMIX platform can achieve the best results globally.”
Hyun Guk Chang, CEO of Wemade said, “We hope to further improve WEMIX’s brand awareness and brand value through the strategic partnership with YouAppi. I believe that WEMIX will become a blockchain gaming platform with the largest user base, based on brand value and YouAppi’s capabilities in retargeting and re-engagement through big data and artificial intelligence.”
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About Wemade
Wemade Co., Ltd is a South Korean game development company that is deeply entrenched in the gaming industry. Established in February 2000, the company develops blockbuster games and invests in high-potential businesses to create a healthy gaming and IT ecosystem while focusing on the Metaverse and building a decentralised blockchain-based NFT and FT platform to meet today’s evolving digital world. It aims to turn ideas into reality across various facets of gaming, including game development and publishing, IP license, investment, the Metaverse, non-fungible tokens (NFT) and fungible tokens (FT).
Wemade is a front runner in the blockchain gaming sector, and it has created a platform that combines blockchain technology with the gaming industry. It introduced a Play and Earn (P&E) model, which allows users to enjoy high-quality games and acquire in-game items through the WEMIX platform. The company is best known for creating the Legend of Mir series of MMORPGs, which has attracted over 120 million users in Asia and generated over $65 million in monthly revenue during its peak. Wemade strives to transform everyday games with blockchain technology and establish WEMIX token as a key currency in the gaming industry.
For more information, please visit: https://www.wemade.com/
For media enquiries, please contact:
Redhill Communications
Weiyi Chew
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