First Ever PlayStation® 2 WWE Wrestling Game Featuring Online Play Supported by extensive Marketing Campaign
October 26, 2004
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
THQ | FOR IMMEDIATE RELEASE
Woking, Surrey. October 26, 2004 - THQ® Inc. (NASDAQ: THQI) and JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced their newest World Wrestling Entertainment® (NYSE: WWE) licensed video game, WWE SmackDown! Vs. RAW for the PlayStation® 2 computer entertainment system, is in the final steps of manufacturing and will begin shipping to UK retailers for a street date of November 12th.
WWE SmackDown! vs. RAW will be the first WWE videogame to feature online play and authentic WWE Superstar voice over. Additionally, WWE SmackDown! vs. RAW will be supported by a heavyweight marketing campaign in the UK including TV, print, online, sponsorship of all WWE programming and promotions with key retail partners.
"The SmackDown! franchise is the best selling wrestling series of all-time and we're backing it with a comprehensive marketing campaign targeting both core wrestling fans and mass-market gamers alike," said Peter Dille, senior vice president of worldwide marketing, THQ.
For more information about WWE SmackDown! Vs. RAW for PlayStation 2, please visit www.thq.co.uk
About World Wrestling Entertainment, Inc.
World Wrestling Entertainment, Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New York, Los Angeles, Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com. Information on television ratings and community activities can be found at parents.wwe.com.
About JAKKS Pacific
JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and leisure products. The product categories include: Action Figures, Arts & Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys and Dolls. The products are sold under various brand names including Flying Colors®, Play Along®, Road Champs®, Remco®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite® and ColorWorkshopTM. The Company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling EntertainmentTM video games. For further information, visit www.jakkspacific.com.
About THQ
THQ® Inc. (NASDAQ NM: THQI) is a leading, worldwide developer and publisher of interactive entertainment software for a variety of hardware platforms including PC CD-ROM, wireless devices, and those manufactured by Sony Computer Entertainment America Inc., Nintendo and Microsoft. The THQ web site is located at www.thq.com. THQ and the THQ logo are trademarks and/or registered trademarks of THQ Inc.
Trademarks
The names of all World Wrestling Entertainment televised and live programming, talent names, images, likenesses, slogans and wrestling moves and all World Wrestling Entertainment logos are trademarks which are the exclusive property of World Wrestling Entertainment, Inc. All other trademarks, product names, company names and logos cited herein are the property of their respective owners. All other trademarks, product names, company names and logos cited herein are the property of their respective owners.
Contact:
Greg Jones
THQ/Media Relations
+44 (0)1483 767656
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