yfood launches Genshin Impact Editions in groundbreaking Collaboration

yfood :

Munich, August 7th, 2024 – Europe’s leading smart food brand, yfood, has teamed up with the global interactive entertainment brand HoYoverse to launch their fifth and most ambitious Gaming Edition, inspired by the global hit free-to-play open-world adventure RPG, Genshin Impact. This groundbreaking collaboration marks the first of its kind in Europe, blending yfood’s innovative nutrition with the vibrant world of Genshin Impact, and tapping into the ever-growing cosplay trend. Starting August 7, the yfood limited Genshin Impact Editions will be available online internationally, and from mid-August.

Two Exclusive Flavors Inspired by Genshin Impact

yfood breaks new ground with the introduction of two unique flavors: "Banana Peanut" and "Icy Coconut." These flavors will be represented by the beloved Genshin Impact characters Amber and Qiqi. Amber, known for her energetic personality and helpful nature, is captured in the rich and creamy taste of "Banana Peanut". Meanwhile, Qiqi’s enigmatic charm and her power of Cryo are perfectly embodied by the refreshing "Icy Coconut." These limited-edition drinks are not just delicious but also featuring a unique design and will be available for a limited time only. The release spans the DACH region, France, the Netherlands, the UK, and German retail stores, showcasing impressive reach for this year’s gaming editions.

yfood x Genshin Impact – A Perfect Match

"Genshin Impact is committed to providing players with innovative experiences inside and outside the game. We hope the new flavors inspired by our beloved Genshin Impact characters will nourish our fans and players and help them get ready for more adventures in Teyvat and their daily life!" says Wenyi Jin, President, Global Publishing and Operations of HoYoverse.

"Genshin Impact’s open world, where players continually set out for unknown lands and uncover new mysteries, mirrors the innovation and exploration that yfood champions. Our products are designed to support this spirit of discovery," adds Marco Raab, Chief Brand Officer at yfood.
 
Cosplay Immersion: Exclusive Events for the Community

yfood is diving deep into the cosplay scene. They kicked off their collaboration with Genshin Impact at DoKomi, supported by Kaddi Cosplay and a photoshoot by eosAndy. Next up is gamescom, where yfood and HoYoverse will host a cosplay contest featuring renowned cosplayers Krystl Cosplay and Kes Cosplay as Amber and Qiqi. With meticulously crafted costumes by Tingilya Cosplay and her team, this campaign promises to be a visual feast.