"Global gaming talent show" hosted by Ali-A.
April 8, 2022
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: YouTube
April 9, 2022
YouTube and Ali-A Announce uTure, A Global Talent Show To Find The Next Big Gaming Content Creator
Contest offers chance to impress some of the world’s biggest YouTube gaming creators in weekly challenges to win a grand prize of $100K! Applications Open Today On YouTube Shorts; Competition Kicks off in June!
London, UK | April 9, 2022 - Created by YouTube gaming creator Ali-A and sponsored by YouTube, uTure is being launched to find the next breakout YouTube gaming creator!
uTure is a global talent show to find the next generation of YouTube gaming creators. Brought together and hosted by Ali-A, who is one of the UK’s most popular and influential creators with over 25 million subscribers across his YouTube channels, uTure will feature some of the world’s biggest YouTube creators to act as judges, including LilSimsie, Lachlan and more. With a grand prize of $100k up for grabs, uTure will put creative talents to the test in a weekly tournament to become a YouTube Gaming sensation.
Entries open at 6pm BST. Contestants from around the world will submit their application in English as a YouTube Short, a new short-form mobile creation video experience on YouTube, and participants will have up to 60 seconds to impress the judges to earn their place as one of the top 10 finalists taking part in the show. Making a YouTube Short to enter is simple: On the YouTube App, click the (+) button to create a Short, then film and edit your entry. Once it’s done, upload it using the hashtag #uTureShow. Entries can also be created using any other editing app, as long as it fits the parameters of a YouTube Short (under 60 seconds and vertical). Once it’s posted, submit your YouTube Short at https://uture.show for a chance to be featured on the brand new gaming talent show. Submissions close on 8th May 2022, so get creating!
Come June, the top 10 applicants will face weekly content creation challenges over 9 weeks, hosted on the new dedicated uTure channel on YouTube. They will be scored by some of the biggest gaming creators on the platform, which have a total audience of over 150 million subscribers. The full list of judges will be revealed at 6pm BST/1pm EDT/10am PDT today over on the uTure channel but, for now, entrants can look forward to these YouTube stars as judges for the competition:
Ali-A - UK | As one of the best known professional gamers on YouTube, Ali-A has built an incredible reputation on YouTube for his upbeat commentary and exciting video play style since joining the platform in 2006.
Lachlan - Australia | With witty Fortnite content, Australian YouTuber Lachlan has spent the last 9 years building a fantastic reputation for incredible gaming playthroughs that’ll teach you a thing or two!
LilSimsie - US | A titan in the Sims community, LilSimsie has taken on everything The Sims can throw at her for the last 7 years - from building challenges to legacy creations, LilSimsie knows all about how to entertain an audience.
Episodes will air twice a week (on Saturdays and Wednesdays) and each one will showcase a unique content creation challenge. Judges will provide a score as well as constructive feedback to each participant to help them hone their skills week after week. Fans can vote for their favorite contestants via https://uture.show and at the end of each week, Ali-A and the judges will decide which contestants make it to the next round.
"Gaming is one of the largest content categories on YouTube - it reaches millions of fans every day and inspires a tremendous amount of new content creation on the platform. Creativity is YouTube’s driving force, and we’re committed to nurturing unique and diverse talent by providing opportunities on an open platform with a truly global reach," said Lester Chen, Global Head of Gaming Creators, YouTube. “Many of our brightest stars find ways to use gaming as a vehicle for storytelling and creative expression. Ali-A is a great example of this – from streaming to short-form content, he is constantly evolving and innovating his channel, and it’s little wonder that he has enjoyed decade-long success on the platform. It seems only natural that he's created uTure and teamed up with a global all-star roster of talent to help find the next breakout YouTube gaming creator."
"YouTube is home to tens of thousands of brilliant gaming creators that haven’t yet been discovered. It's my hope that uTure will give all these creative individuals their moment to shine and learn from gaming veterans in the space in front of YouTube’s millions-strong global audience,” said Ali-A. “Thank you to YouTube for supporting this idea and best of luck to everyone who enters!"
Stay up to date with the uTure Show on instagram.com/uTureShow, twitter.com/uTureShow, tiktok.com/@uTureShow. and watch it exclusively on YouTube.com/uTure
# # #
About uTure
uTure is a brand new global talent show which aims to find the next generation of gaming content creators. Judged by more than 10 of the world’s biggest YouTube gaming content creators, contestants will compete in a series of challenges until one wins the $100,000 cash prize. The uTure show is just the beginning, uTure will support rising talent around the world and help unite a global youth community. For more information, please visit www.uture.show
About YouTube
Launched in May 2005, YouTube allows billions of people to discover, watch, and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube is a Google company.
About YouTube Shorts
YouTube Shorts is a short-form video experience right on YouTube, for anyone who wants to shoot short, catchy videos using nothing but their mobile phones. First launched in 2020 in India as a beta, YouTube Shorts is now available in hundreds of markets internationally including the UK. As of December 2021, Shorts have accumulated over 5T views globally.
You May Also Like
