MindJolt Releases Advertising, Monetization API For Third-Party Devs

Social gaming platform MindJolt has announced AdJolt, a new monetization product designed to help third-party studios optimize their advertising and virtual currency revenues on its network. AdJolt offers APIs which the company says will provide "a full service advertising and virtual currency solution" for monetizing third-party studios' content. Mindjolt takes a 50 percent cut from AdJolt revenues, though the company claims developers who have converted to the platform are reporting exponential increases in their revenue. Independent Flash game developer Adam Jones Productions (Word Builder, Word Drop 2) says it's seen a 50 percent to 70 percent increase in revenues from AdJolt over its previous advertising solution. The studio adds that it's seeing the highest monetary returns per play from MindJolt. "Small game developers can build big businesses on MindJolt," says MindJolt chief executive Chris DeWolfe, formerly the CEO of MySpace. "We reward their high quality games with the highest possible financial return -- putting real money in their pockets." DeWolfe, who acquired the social gaming platform with two other MySpace founders in March, added, "MindJolt's new advertising solution cranks up the cash flow: Developers simply borrow a few lines of codes to make more money with every game play." MindJolt operates a collection of gaming sites and applications, each acting as a portal for more than 1,300 titles from independent casual and social game developers. Its network currently reaches over 20 million users, and its Facebook app has around 11.7 million monthly players.