"If I've learnt one thing from making this game, it's that people love picking up shiny things," Richard Boeser shares 10 things he and Roland IJzermans learned in making the award-winning ibb & obb.
October 16, 2013
"You can try to write down a full marketing plan. It won't happen like that."
In this free GDC Vault video from GDC Europe 2013, the importance of staying flexible with marketing is just 1 of 10 important lessons Sparpweed developers Roland IJzermans and Richard Boeser share in the talk 'ibb & obb - Ten Talking Points'. Other challenges Sparpweed faced with its award-winning PS3 platformer included explaining a game title without capital letters and implementing the game's single player mode.
In addition to this presentation, the GDC Vault offers numerous other free videos, audio recordings, and slides from many of the recent GDC events, and the service offers even more members-only content for GDC Vault subscribers. Those who purchased All Access passes to events like GDC, GDC Europe, and GDC China already have full access to GDC Vault, and interested parties can apply for the individual subscriptions via a GDC Vault inquiry form. Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company. More information on this option is available via an online demonstration, and interested parties can find out more here. In addition, current subscribers with access issues can contact GDC Vault admins. Be sure to keep an eye on GDC Vault for even more new content, as GDC organizers will also archive videos, audio, and slides from other events like GDC China and GDC 2013. To stay abreast of all the latest updates to GDC Vault, be sure to check out the news feed on the official GDC website, or subscribe to updates via Twitter, Facebook, or RSS. Gamasutra and GDC are sibling organizations under parent UBM Tech.
You May Also Like
.png?width=300&auto=webp&quality=80&disable=upscale)
