Major Asian investment in mobile games continues, as casual games house SGN gets a $130 million investment from a Korean studio.
Major Korean mobile studio Netmarble has invested a whopping $130 million in SGN, a U.S.-based mobile games studio known for alliterative casual puzzle titles like Juice Jam and Panda Pop.
MindJolt, a social game studio created by former MySpace CEO and founder Chris DeWolfe picked up SGN in 2011; now, SGN forms the core of the company's business, with DeWolfe serving as CEO.
Netmarble, headquartered in Seoul, had a number-one top-grossing iOS game in the Korean market earlier this year with action RPG Raven, and hopes to expand its business in the West via SGN:
"With SGN’s many years of experience in global marketing, I am confident that SGN will make a perfect partner for Netmarble to enter the Western market," said Netmarble CEO Youngsig Kwon in a statement announcing the investment.
"Through this synergistic partnership, Netmarble and SGN will collaborate and expand their publishing footprints globally," added Netmarble's overseas president Seungwon Lee.
This move comes about a year after Chinese tech giant Alibaba invested $120 million in San Francisco mobile studio Kabam, with hopes of pivoting the developer to creating games for the lucrative Chinese market.
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